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PRESS RELEASE: SanDisk starts worldwide retail sales of miniSD; company cites growing demand for mobile phones
First To Market With miniSD, SanDisk Offers Broadest Range of Capacities
HANNOVER, Germany, March 18, 2004 - SanDisk Corporation (NASDAQ:SNDK), the world's largest supplier of flash memory storage card products, announced today that it has expanded the availability of its miniSD‘ flash memory cards by offering them through its retail channels worldwide. SanDisk offers the industry's broadest range of capacities for miniSD cards with capacities that range from 64 megabytes (MB) to 256MB. miniSD cards are used to store digital images, video, MP3 files and other data in multimedia mobile phones. The announcement was made at the CeBIT tradeshow where SanDisk is demonstrating products.
Originally offered for sale to OEM customers and through retail markets in Japan only, miniSD cards are now sold to consumers worldwide. Each miniSD card includes an adapter that converts the miniSD card into the SD card form factor so it can be used with the growing number of SD compatible devices in the market.
Nelson Chan, senior vice president and general manager of SanDisk's retail business unit, said, "The number of mobile phones with miniSD slots is growing rapidly since removable storage is a key advantage with mobile phones that feature digital cameras, MP3 players, games and more. Consumers who use miniSD-based mobile phones and wish to have additional storage will now be able to purchase SanDisk miniSD cards from their favorite retail outlets worldwide."
SanDisk miniSD cards will be available starting in 64, 128 and 256MB capacities with suggested retail prices that range from $44.99 to $94.99. In Japan only, a 32MB miniSD card will also be available at retail.
SanDisk, the world's largest supplier of flash memory data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption, "Factors That May Affect Future Results" in the company's annual report on Form 10-K and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission. The company assume no obligation to update the information in this release.
Images can be downloaded from www.sandisk.com/corporate_media_kit.html
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(First posted on Thursday, March 18, 2004 at 19:17 EST)