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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Iomega's Floppy Plus 7-in-1 Card Reader device. Courtesy of Iomega Corp., with modifications by Michael R. Tomkins. PRESS RELEASE: Iomega Ships New Floppy Plus 7-in-1 Card Reader

Rugged USB-Powered Drive Goes Anywhere, Weighs Just 12 Ounces

SAN DIEGO, April 26, 2004 - Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced availability of the new Iomega® Floppy Plus 7-in-1 Card Reader. Iomega's new host-powered drive is ideal for photographers and mobile users, bundling a convenient 1.44 MB floppy drive with the seamless capability to read and write all of the most common flash media formats.

Striking Industrial Design
The Iomega Floppy Plus 7-In-1 Card Reader is designed for simple, portable convenience. Just one inch tall and with a smaller footprint than a CD jewel case, the attractive two-tone design in silver and grey travels easily in any laptop computer bag and weighs just 12 ounces (340 g). A single USB cable handles all power and data requirements. Front-loading slots let users read and write the most common memory card formats and transfer data between different media types, providing an all-in-one solution that can replace multiple card readers.

"Iomega has created a perfect go-anywhere solution for digital audio and digital photography enthusiasts," said Jennifer Burl, senior product manager, Iomega Corporation. "These people often own more than one type of storage media, and the Floppy Plus 7-In-1 Card Reader maintains harmony among the many different memory card formats, delivering access to the most-needed files from virtually any USB-equipped computer."

Supports Multiple Card Formats
The Floppy Plus 7-in-1 Card Reader supports the following formats:

  • CompactFlash™ (type I and II)
  • SmartMedia™ (SM)
  • Microdrive®
  • Multimedia Card (MMC)
  • Secure Digital (SD)
  • Sony Memory Stick and Memory Stick Pro (all formats)
  • Floppy disks
Iomega's Floppy Plus 7-In-1 Card Reader comes with Adobe® Photoshop® Album SE software for managing digital photos. Hot Plug and Play technology allows users to connect the drive to a running PC for convenient access-no rebooting required. The drive is also a host-powered USB device, so mobile users have no power cable to worry about.

The Floppy 7-In-1 Card Reader is compatible with PCs running the Microsoft® Windows® 98 and 98SE, 2000, ME, and XP operating systems with an available USB connection. It is also compatible with Mac® OS X operating systems or higher on computers with a built-in USB port.

Price and Availability
The Iomega Floppy Plus 7-in-1 Card Reader is available now for $59.95 (U.S suggested retail price).

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the new Iomega REV™ 35GB Drive, popular Zip® 100MB, 250MB and 750MB Drives; high-performance Iomega® HDD External Hard Drives in desktop and portable configurations; Iomega Mini USB Drives and Micro Mini USB Drives; Iomega external CD-RW Drives; Iomega Super DVD Drives and the QuikTouch™ Video Burner; and the Iomega Floppy USB-Powered Drive. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega Floppy Plus 7-in-1 Card Reader, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward‑looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward‑looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward‑looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10‑K for the year ended December 31, 2003, and its most recent Quarterly Report on Form 10-Q.

# # #

Copyrightę 2004 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, iStorage, HotBurn and QuikTouch are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.

(First posted on Monday, April 26, 2004 at 12:59 EDT)

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