Watsonville, Calif. -- Photoflex (http://www.photoflex.com) has introduced the LiteRoom, a tabletop-sized shooting tent for photography of small products using either flash/strobe or continuous lighting sources.

While the new LiteRoom works effectively with strobe and flash for nearly shadow-free lighting, it creates even softer, more diffused and dramatic light when paired with Photoflex's Starlite kits that feature SilverDome nxt softboxes.

"A Photoflex shooting tent-softbox kit combination provides double diffusion for impressive, professional-caliber lighting, and proves especially useful when photographing highly reflective objects such as glassware, coins, jewelry, gems, and artwork," Reeves states.

"Our new shooting tent has been engineered with an emphasis on superior quality and durability, from the white diffusion fabric to bottom edges reinforced with white nylon webbing. Flexible steel rods with aluminum bullet tips support the shooting tent, just as they do Photoflex softboxes. And Photoflex's Quick-Release Corners make setup and teardown quick and easy."

The LiteRoom comes in sizes of medium (24.5x32"/62x81cm, with a height of 17"/43cm) and large (34x45"/86x114cm, with a depth of 24.5"/62cm).

Arced exterior walls allow continuous, uninterrupted gradations of light. The translucent fabric has a one F-stop diffusion rating, just like Photoflex softboxes and the company's LiteDisc and LitePanel reflectors and diffusers.

Shooting ports are positioned on top and at one end of the LiteRoom, where a zipper runs in an arc from one corner to the other. The zipper permits easy placing and replacing of objects and positioning of the camera, then zipping back up around the camera lens to keep out unwanted light.

At the other end of the LiteRoom, a vestibule extension with a flap provides increased interior height for objects to be photographed as well as the use of lighting from a rear angle. Interior Velcro tabs allow easy attachment of background paper or fabric before lighting is positioned to face the sides or top.

An open bottom lets photographers choose their own background and foreground flooring. For example, a light table can be used for easy silhouetting of subjects and achieving soft, professional-quality results.

The new shooting tent also comes with an instructional CD with assembly information and lessons that use photo-by-photo setups to help users maximize the product's capabilities and take better photos right away.

Retail price for the Medium LiteRoom (ST-MD) is $174.95, and the Large LiteRoom (ST-LG) is $249.95.

LiteRoom Kits

The new LiteRoom shooting tent provides professional-caliber results and exceptional versatility when purchased as one of four Photoflex kits:

Medium LiteRoom with two Small Starlite Kits (ST-MD2SMALLKIT) retail price is $1224.95, a savings of 23 percent over purchasing the kit components separately.

Medium LiteRoom with two Medium Starlite Kits (ST-MD2MEDKIT) retails for $1599.95, a 25-percent savings over buying the kit components separately.

Large LiteRoom with a Small and a Medium Starlite Kit (ST-LGSMALLMEDKIT) retail price is $1489.95, a savings of 23 percent over purchasing the kit components separately.

Large LiteRoom with two Medium Starlite Kits (ST-LG2MEDKIT) retails for $1679.95, a 24-percent savings over buying the kit components separately.

The Small Starlite Kit includes a Starlite 3200 continuous lighting system, small SilverDome nxt softbox (16x22x13"/41x56x33cm), Starlite Connector FV, two 500-watt lamps, LS-2212 LiteStand that extends to 7'8"/234cm, and Dome Accessory Kit with Circlemask, Stripmask and Louvers.

The Medium Starlite Kit includes the Starlite 3200, medium SilverDome nxt softbox (24x32x17"/61x81x43cm), Starlite Connector FV, two 1000-watt lamps, LS-2218 LiteStand that extends to 10'8"/325 cm, Dome Accessory Kit, and a set of 22mm Casters.