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Fujifilm's FinePix F810 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Fujifilm announces FinePix F810
(Friday, September 24, 2004 - 12:25 EDT)

Fuji Photo Film USA Inc. has announced a new addition to its FinePix line of digital cameras that combines a six megapixel SuperCCD imager and 4x optical zoom lens in a stylish, metal body.

The F810 offers an interpolated resolution up to 4048 x 3040 pixels, and a choice of both 4:3 or (rather unusually) 16:9 formats. ISO sensitivities from 80 to 400, plus an extended ISO 800 at three megapixel or lower resolutions, are available. A new image processor is said to offer lower noise, coupled with a startup time of 1.2 seconds, a capture rate of one frame per second, and a shutter lag of 0.05 seconds. A continuous mode offers up to three frames per second shooting, and a VGA movie mode with sound allows recording at 30 frames per second for as long as flash memory and battery life remain.

The Fujifilm Finepix F810 will reach US shores next month at a price of $599.

Fujifilm FinePix F810
Fujifilm's FinePix F810 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!

Number of Effective Pixels

6.3 million pixels

CCD Sensor

1/1.7-inch Super CCD HR system (number of total pixels: 6.63 million pixels)

Number of Recorded Pixels


  • Standard mode: 4048 x 3040 pixels (12.3 million), 2848 x 2136 / 2048 x 1536 / 1600 x 1200 / 640 x 480 pixels
  • Widescreen mode: 3968 x 2232 (8.9 million) / 3200 x 1800 / 2304 x 1296 / 2048 x 1152 / 768 x 432 pixels


  • Standard mode: 640 x 480 / 320 x 240 pixels (30 frames / sec., with monaural sound)
  • Widescreen mode: 640 x 360 / 320 x 184 pixels (30 frames / sec., with monaural sound)

File formats

Still image: CCD-RAW/ JPEG (Exif Ver 2.2)
Movie: AVI (Motion JPEG),WAV
*Design rule for Camera File system compliant / DPOF-compatible

Storage media

xD-Picture Card (16MB to 512MB)

Still Image Recording capacity with one 16MB xD-Picture Card (included)

Standard mode
CCD-RAW 12M Fine 12M Normal 6M 3M 2M 0.3M
1 3 6 10 19 25 122

Widescreen mode
8M Fine 8M Normal 6M 3M 2M 0.3M
4 8 10 20 22 109

Movie Recording capacity with one 16MB xD-Picture Card (included)

640 x 480 320 x 240 640 x 360 320 x 184
Approx. 18 sec. Approx. 26 sec. Approx. 18 sec. Approx. 34 sec.

Lens Focal Length

7.2 – 28.8 mm. Equivalent to 32.5mm-130mm (STD)/35.5-142MM (WIDE) on a 35mm camera

Optical zoom


Digital zoom

Standard: 6.3x ( 640 x 480), 2.5x (1600 x 1200 pixels), 2.0x (2048 x 1536 pixels), 1.4x (2848 x 2136 pixels)

Widescreen: 5.2x (768 x 432 pixels), 1.9x (2048 x 1152 pixels), 1.7x (2304 x 1296 pixels), 1.2x (3200 x 1800 pixels)


Auto focus (area, multi, center) / manual focus

AF assist illuminator incorporated

Focus range

Normal: 2.0ft to infinity, Macro: 3.0in. - 2.6ft.


F2.8 to F8 (1/3 EV step) at Wide-angle, F5.6 - F11 (1/3EV step) at Telephoto


Real-image optical viewfinder (approx. 77% coverage)

Exposure control

64-zone TTL metering-multi, spot, average

Exposure modes

Programmed AE, aperture or shutter priority AE, manual

Color modes

Standard, Chrome, B&W


Auto: Equivalent to ISO 80 - 640 (depending on conditions)
Manual: Equivalent to ISO 80 / 100 / 200 / 400 / 800
(Resolution fixed at 3M / 2M / 0.3M for shots taken at ISO800)

Shutter speed

3 - 1/2000 sec. (depending on the shooting mode)

White balance

Automatic, Manual [Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light] Custom


Auto flash using flash control sensor

Effective range: Wide angle (1.0 ft – 13.1 ft) Telephoto (2.0 ft – 8.2 ft)

Flash mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro

LCD monitor

2.1-inch Widescreen CG silicon TFT (173,000 pixels) approx. 100% coverage

Digital interface

USB 2.0 (High speed)

Power source

NP-40 battery (710mAh, included) or AC power adapter (included)


4.3 (W) x 2.1(H) x 1.1(D) in. inch


7.1 oz. (excluding battery and media)

Shooting modes

Normal: Auto, Scene Position (Portrait, Landscape, Sports, Night Scene)
Continuous: top 4 (max. 3 frames/sec. up to 4 frames, final 4 (max. 3 frames/sec. up to 4 frames), long-period (max. 1.6 frames/sec. up to 40 frames, only at 2 megapixel mode)

Movie recording

Standard mode: 640 x 480/320 x 240 pixels continuous 30 fps, AVI (Motion JPEG) with sound

Widescreen mode: 640 x 360/320 x 184 pixels continuous 30 fps, AVI (Motion JPEG) with sound

Video out

NTSC/PAL selectable


Single frame (with max. 30x playback zoom), 12 multi-frame, Displayed by day sorting.


AF assist illuminator, voice memo (30 sec.), self-timer: 2/10 sec., world time, 6 language menu interface, tripod socket, PictBridge compatible

Accessories included

16MB xD-Picture Card

Li-ion battery NP-40

AC Power Adapter AC-5VW

Hand strap

USB cable

A/V cable

Picture Cradle

CD-ROM (USB driver, FinePix Viewer, ImageMixer VCD2 for FinePix, RAW File Converter LE)

Optional accessories

xD-Picture card (16MB-512MB)

Battery Charger BC-65

PC Card Adapter DPC-AD

Image Memory Card Reader DPC-R1

xD-Picture Card™ USB Drive DPC-UD1

Rechargeable Lithium-ion Battery NP-40

Soft Case SC-FX701

Waterproof Case WP-FX701

More Photos
Fujifilm's FinePix F810 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:


Super CCD HR Sensor and New Processor Provide Speed and Quality

VALHALLA, NY, September 23, 2004 -- For consumers who enjoy viewing their digital still images or movie clips on widescreen TVs or monitors, Fuji Photo Film U.S.A., Inc. announces the FinePix F810, the latest addition to Fujifilm's extensive digital camera line. Featuring the same high quality Super CCD HR sensor, new image processor and 4x zoom lens found in the recently introduced FinePix E550, the new F810 provides the additional versatility of shooting in either standard (4:3) or widescreen (16:9) formats.

The FinePix F810 offers 6.3 million effective pixels and can capture up to 4048 x 3040 recorded pixels (12.3 million) in standard mode or 3968 x 2232 recorded pixels (8.9 million) in widescreen mode using Fujifilm's proprietary Super CCD HR (High Resolution) sensor system. The sensor offers expanded sensitivity, from ISO 80 for superb image quality to ISO 200 and 400 for high performance and ultra-high ISO 800 (at 3MP mode or less) for low light or fast action photography.

This unique image sensor is powered by a new image processor, which provides incredible speed combined with drastically reduced noise levels. As a result, the camera is ready to go in a start-up time of 1.2 seconds, is able to capture images with a frame-to-frame time of 1.0 second, and features a shutter lag of just 0.05 seconds.

The FinePix F810 is equipped with a Fujinon 4x optical zoom lens with a 35mm camera equivalent of 32.5-130mm in standard mode and 35.5-142mm in widescreen mode. The camera also offers a variety of shooting modes ranging from automatic, manual, programmed AE, aperture or shutter priority AE, macro, to four pre-programmed scene positions (portrait, landscape, sports, night scene). In addition, a continuous shooting mode may be selected, capturing top or final 4 frames at a rate of 3 frames/second, as well as a long burst mode, at a maximum of 1.6 frames/second, recording up to 40 frames (at 2 megapixel mode only). The FinePix F810 captures movie clips at 30 frames/second at full VGA with sound, either in standard or widescreen mode, with no time limitations.

The FinePix F810 offers a 2.1-inch widescreen LCD screen that provides approximately 100% of coverage for easy viewing and control. The camera is powered by a NP-40 rechargeable Lithium-ion battery and comes with Fujifilm's PictureCradle for recharging as well as for fast image downloading.

“The FinePix F810 is yet another example of Fujifilm's innovation and technology,” said Bill Drysdale, Vice President of Marketing, Digital Devices Division, Imaging Group, Fuji Photo Film U.S.A., Inc. “It's fast, produces outstanding images and can be used in standard mode to view or make prints, or in widescreen mode when still images or movie clips are to be viewed on a widescreen TV or monitor.”

The FinePix F810 will be available in October 2004 in photo specialty stores at a MSRP of $599.

# # #

About Fujifilm

Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs approximately 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the U.S., Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is committed to being an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.Fujifilm.com.

All product and company names herein may be trademarks of their registered owners.

* Specifications are subject to change without notice.

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