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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Lexmark makes it easy to print photos on the go

- The P315 Snapshot photo printer is like having your own portable photo lab -

LEXINGTON, Ky. - 10/18/2004 - For the second time in two months, Lexmark International, Inc. (NYSE: LXK) has unveiled a breakthrough in photo printing with today's introduction of the Lexmark P315 Snapshot photo printer, which offers the latest in photo printing ease-of-use features designed to uncomplicate the process of producing high-quality, 4" x 6" images.

This is a truly portable photo studio that does not connect to a computer. Consumers can print borderless, 35mm-quality images directly from most digital cameras or memory cards in any room of the home or in their office. The Lexmark P315 also allows easy editing for customized prints that can be produced as fast as 38 seconds*.

"The Lexmark P315 offers some of the great ease of use features that we introduced with our Lexmark P6250 Home Photo Center All-in-One and the Lexmark P915 Home Photo Printer in September in a portable, smaller size," said Najib Bahous, Lexmark vice president and president of its Consumer Printer Division. "It doesn't make sense that consumers can take their digital cameras anywhere, but they have to wait until they get to their home to enjoy the prints. We changed that experience with the Lexmark P315 by creating a portable, photo lab that can be used anywhere there's an outlet."

The easiest way to print 4"x 6" photos
Light and compact with a built-in handle for easy mobility, the Lexmark P315 is essentially a photo lab that can be used anyplace with an electrical outlet. Key features designed to simplify the photo printing process include:

  • An adjustable 2.5" color LCD that allows users to preview and edit images before printing them. The large screen also features a countdown timer that tells consumers how long it will take to generate output, giving them the freedom to multitask;
  • Compatibility with PictBridge-enabled cameras;
  • On-board card readers that support CompactFlash Type I & II, Microdrive, MultiMedia Card, Secure Digital Memory Stick (MS, Pro, Duo), Smart Media and xD; and
  • Exif Print capability that immediately recognizes camera settings.
In addition, the Lexmark P315 is fast. Consumers can create borderless 4"x6" prints as fast as 38 seconds*.

Pricing and availability
The Lexmark P315 Snapshot photo printer has an estimated retail price of $179, and will soon be available at Best Buy.

About Lexmark International
Lexmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions - including laser and inkjet printers, multifunction printers, and associated supplies and services - for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported approximately $4.8 billion in revenue in 2003, and can be found on the Internet at www.lexmark.com.


* Printing in QuickPrint mode and excludes processing time.
All prices are estimated street prices in U.S. dollars - actual prices may vary
Lexmark and Lexmark with the diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries.

(First posted on Tuesday, October 19, 2004 at 15:12 EDT)

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