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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Sony's New 4GB Memory Stick Pro (High Speed) Media Takes Digital Storage To The Next Level

Higher Capacity Helps Store and Easily Share Digital Photos, Video and More

LAS VEGAS (CES Booth #N109), Jan. 5, 2005 - Sony is doubling the capacity of its flash media product line with the introduction of 4GB Memory Stick PRO™ (High Speed) media. The new 4GB media is expected to become a valuable tool for users who need to store and easily transfer large quantities of digital content, such as high-resolution digital photos and video clips.

The high-capacity media features increased durability with a standard operating temperature range of -13°F to +185°F, swift data transfer speeds and compatibility with a wide selection of currently available Memory Stick PRO devices. The 4GB Memory Stick PRO (High Speed) media will be available in March for about $900.

"This new high capacity and high-speed media improves the consumer's enjoyment of advanced digital products. ", said Mike Kahn, senior product manager for digital imaging accessories at Sony Electronics in the U.S. "With the 4GB Memory Stick PRO (High Speed) media, photographers can shoot more high-resolution photos and videographers can capture more high-quality footage without worrying about running out of memory ."

Memory Stick PC Card Adaptor
In addition to the increased capacity of Memory Stick PRO media, Sony announced the MSAC-PC4 Memory Stick® PC Card Adaptor. Supporting the Memory Stick and Memory Stick PRO media formats, the new adaptor allows users to access their media through the PC Card type II slot of a notebook computer. By taking Memory Stick media from a digital device and inserting it into the MSAC-PC4 adaptor, digital photos or large data files can be quickly transferred to a PC without the hassle of connecting extra cords or cables.

The Sony MSAC-PC4 Memory Stick® PC Card Adaptor will be available in February for about $70.00.

# # #

Editor's Note: For additional information about Sony products, customers can call (888) 222-SONY, or visit Sony's Web site at: www.memorystick.com. Press releases and digital images are available at Sony Electronics' news and information web site at: www.sony.com/news. Specifications are subject to change. Memory Stick media transfer speeds vary by and are dependent upon host hardware devices. See specifications below for media user available capacities.


Memory Stick PRO (High Speed) media


Flash Memory

Usable Capacity Approx. 3.66GB
Interface Memory Stick Interface (Serial/Parallel)
Operating Voltage 2.7V-3.6V
Average Operating Current {Serial transfer} 65mA (max.)
Average Operating Current {Parallel transfer} 100mA (max.)
Standby Current 1.5mA (max.)
Access (Read/Write) Speed{parallel transfer} Designed to support up to 80Mbps / 10MB/sec
Minimum Write Speed 15Mbps when combined with optimized Memory Stick PRO format-compatible devices
Dimensions (W x L x T) Approx. 21.5 x 50 x 2.8mm
Weight Approx.4g
Environmental Temperature -13°F^+185°F Non-Condensing
Supplied Accessories Label
Memory Stick PRO storage case

(First posted on Friday, January 7, 2005 at 01:09 EST)

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