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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: New lower prices on select Nikon Coolpix Digital Cameras


MISSISSAUGA, ON, January 17, 2005 - Nikon Canada Inc. today announced lower MSRP's* for selected top-selling Nikon Coolpix digital cameras.

New lower MSRP's*:
Coolpix 4100, was $339.95, now $299.95
Coolpix 5100, was $369.95, now $339.95
Coolpix 4200, was $399.95, now $369.95
Coolpix 5400, was $679.95, now $599.95

"Coolpix cameras are loaded with advanced technology and features that even a first-time digital shooter will find easy-to-use. Each also features what we refer to as our Coolpix Advantage, including superior Nikkor optics, matrix metering, Best Shot selector, Picture Project software, Scene select with scene assist modes, and internal memory - to name a few." said Gregory Flasch, Nikon Canada's Manager of Advertising and Communications.

"Our Coolpix cameras also come with rechargeable batteries and charger. And our exclusive 2-year Canadian warranty is just one more advantage that provides consumers with peace of mind."

See an authorized Nikon Dealer, or visit Nikon.ca

*MSRP (Manufacturer's Suggested Retail Price): Dealer may sell for less.


(First posted on Monday, January 17, 2005 at 12:29 EST)

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