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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: ConvertToBW Pro v3.0 for Mac OS X

theimagingfactory has just released ConvertToBW Pro v3.0 for Mac OS X.

ConvertToBW Pro is a Photoshop plugin for highly customized color to B&W conversions mimicking conventional photography techniques. This popular plugin has now been updated to version 3.0 for Mac OS X.

Featuring a completely redesigned user-interface experience, this next major incarnation of the plugin includes a variety of workflow-oriented improvements such as:

  • resizable preview window still offering a live, realtime preview image,
  • user-definable presets for each individual parameter section,
  • optimized engine that favors 16-bit processing.
Visit http://www.theimagingfactory.com to download the plugin for a fully operational 30-day test-drive.

About ConverToBW Pro:
Conventional B&W photography is an artform. An artform that needn't be lost going digital. Have you ever used color filters to enhance or dampen certain color areas? Did you ever seek out your film meticulously in order to get the result just right? This tool allows you to do exactly that with digital images, all within your favourite image editing application.

There are certain advantages in going digital as well. How about controlling the exposure of the film negative, interactively and on a per image basis?
How about combining the best of both worlds through the color sensitivity of TRI-X, combined with the versatility of Multigrade? Like to create a sepia-tone? Pick any color, no hassle with chemicals!

Results can be viewed in realtime, and fine-tuned to your personal taste.
This product that allows you to give those B&W photographs your personal signature.

Features include:

Prefilter Color
Define any colorhue and intensity for prefiltering the image. The result can be seen interactively so subtle color differences can be judged easily.

Color Response
Define any color response by using the intuitive controls, which allow you to adjust the color sensitivity of the film at the 6 primary and secondary color areas. Defaults for several film types such as TRI-X and T-MAX are available.

Tonal Response
Powerful sliders to control the negative exposure, paper exposure, and paper contrast through an interactive multigrade value. (Based on Ilford's digital multigrade curves).

Sepia Tone
Select between two types of Sepia toning, pick any color and adjust the intensity using interactive sliders.

About theimagingfactory
The privately held, innovative company theimagingfactory develops solutions to common and specific problems within the digital imaging workflow. It was founded in the year 2000 with the mission of developing and selling software for digital imaging that would make the digital imaging process easier, more comprehensive, more cost-effective, or simply more pleasurable.

True to its mission, theimagingfactory has established an extensive product portfolio consisting of interactive, easy-to-use, Photoshop compatible plug-ins that simplify the digital imaging process. In its own unique and visionary way, theimagingfactory will continue to innovate and develop workflow-oriented software solutions that answer the needs of consumers and professionals alike in the steadily growing, fast pace market of digital imaging.

(First posted on Saturday, February 12, 2005 at 14:35 EST)

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