London, 4 October 2005 – The SP-700 boasts Olympus’s largest LCD to date with its 3 inch (7.6cm) HyperCrystal Sunshine LCD. Combined with 6.0 million pixels and a precision 3x zoom lens (1:3.3-4.0, equivalent to 38-114mm in 35mm format), the SP-700 ensures that users are able to easily capture, view and share their high quality images with friends.

Whether at the pub, on holiday or on a day out, a streamlined metal body makes this lightweight, design-led camera the latest gadget to be seen with.

The Olympus SP-700 will be available in time for Christmas 2005.

With the SP-700, capturing sharp, vibrant images whilst out and about couldn’t be easier, thanks to its fast response and start-up times, and integrated guide function. Furthermore, the 3 inch Sunshine LCD with 230,000 pixels means you and your friends can easily view the images at the same time directly on the camera. The SP-700 caters for the perfectionists among us. Its Compare and Shoot function enables users to check and compare results before re-shooting or adjusting settings if necessary, helping to ensure you will never take a bad photograph again. Say goodbye to closed eyes and over-exposure and capture every moment to perfection.

Compare and Shoot function:
The camera’s functionality is enhanced with a range of 24 scene modes. They include an underwater shooting mode to be used in conjunction with the PT-013 underwater case, Red-eye Fix, and Macro or Super Macro Mode for shooting from just 1cm away. A range of additional features, including multi-shot, Label Shot, Calendar function, 2in1 and panorama (when using an Olympus xD-Picture Card) provides more creative users with the opportunity to experiment with a variety of special effects.

With its Sunshine LCD, stylish compact design and host of special features, the SP-700 will open your eyes to a wider range of photographic opportunities.

The Olympus SP-700 – main features

• Extra large 7.6cm/3” Sunshine LCD with 230,000 pixels
• 6.0 million pixels
• Precision 3x optical zoom (38-114mm, 35mm camera equiv.)
• Auto mode plus 24 scene modes (incl. Portrait, Beach, Snow, Night Scene and Underwater) for trouble-free shooting
• Movie recording with sound (VGA size at 30fps)
• Creative functions, e.g. Slide Show, Compare & Shoot, Multi-shot,
• Histogram in shooting and playback mode
• Guide Function for easy operation. Explains the different menu options and scene modes.
• Image editing functions on board incl. red-eye fix, brightness, saturation, trimming, B&W and sepia – without need for a PC
• 11 MB internal memory plus slot for xD-Picture Cards
• Super Macro mode for shooting from 1cm
• TruePic TURBO image processor
• PictBridge compatible

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For more information and where to buy Olympus products please go to www.olympus.co.uk or call free on 0800 072 0070
In addition to the one year World Wide Warranty issued by OLYMPUS IMAGING CORP. in Japan, this product is covered by a European warranty issued by OLYMPUS IMAGING EUROPA GMBH valid for two years on consumer products from the date of purchase.