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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Bibble Labs to license Noise Ninja from PictureCode


State-of-the-art noise reduction technology to be included in Bibble RAW processing software.

Austin, TX- 13:00 EST February 17, 2006. Bibble Labs Inc has reached an agreement with PictureCode LLC, developer of the best-of-breed Noise Ninja image noise reduction software application. Forthcoming versions of Bibble Labs' award-winning RAW workflow software will feature fully integrated versions of Picturecode's patent pending noise reduction technology. This will enable a new level of image quality in the raw workflow, especially for high-ISO images.

"As pioneers of DSLR RAW software we have led the way in speed, feature set, and cross platform support. With the inclusion of PictureCode's Noise Ninja™ technology, we are again raising the bar for integrated, fast workflow," states Eric Hyman, President & CEO of Bibble Labs.

Raw conversion yields the highest image quality possible from today's professional level cameras. Nonetheless, it can magnify and enhance grain like noise that is inherent in all digital photographs, especially at high ISO sensitivities. By integrating PictureCode's sophisticated noise reduction
technology into the earliest stages of the raw conversion pipeline, noise can better be eliminated then ever before, yielding cleaner, smoother images.

"We're excited to see our award winning noise reduction algorithms integrated into the Bibble RAW engine. The resulting image quality within a high speed raw workflow is a first for the industry," says Jim Christian, founder of
PictureCode.

The new versions of Bibble will soon be available as an upgrade to all current Bibble 4.0 users at no additional charge. The most recent Windows, Macintosh, and Linux releases of these products will be available for download on www.bibblelabs.com and are priced at $129.95 for the Pro version and $69.95 for the Lite.

Come see us at PMA Booth #4889 for more information on this exciting development.

About Bibble Labs: Located in Austin, Texas, Bibble Labs Inc was founded in 2000 to develop technologies and software for high quality processing of raw files from a wide variety of digital cameras. Bibble Labs' stand-alone products are used by thousands of photographers all over the world to quickly and accurately process their raw photos. Bibble Labs' technologies and expertise are increasingly becoming the standard other companies turn to when they wish to embed raw image processing technology in their products. For more information, please visit our web site at: http://www.bibblelabs.com. Licensing inquiries
may be addressed to [email protected].

About Picture Code: PictureCode LLC develops innovative software technology that is widely used by photographers and media organizations around the world. The company was founded in November 2003 by Dr. Jim Christian, a veteran computer scientist and avid amateur photographer. Located in Austin, Texas, PictureCode serves a global market via the Internet and more than 450 authorized resellers. For more information, visit www.picturecode.com or send email to [email protected].


(First posted on Monday, February 20, 2006 at 10:07 EST)

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