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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Sinar Bron Imaging Introduces The Sinar Emotion 75 Digital Back

Advanced Sensor and Software Technology Takes Capture Speed, Portability and Image Quality to New Heights

EDISON, NJ, May 23, 2006 - Sinar, the legendary Swiss company that pioneered the use of digital imaging technology in the professional photography market, has introduced the Sinar eMotion 75, a digital camera back designed for the location and studio photographer. Featuring a fast capture rate, unrestricted mobility and superior image quality, the 33 million pixel Sinar eMotion 75 delivers exceptional speed and portability for non-stop shooting in the studio or on location. The Sinar eMotion 75 is compatible with the Sinar m modular System, honored with the 2006 TIPA Award as the best high-end professional camera system.

"Every component of the Sinar eMotion 75 has been designed to meet and exceed Sinar's exceptionally high standards that result in perfect image quality with the best color, clarity and contrast possible," said Cathy Strobel, President, Sinar Bron Imaging. "The same attention to quality also ensures consistency and dependability in any shooting terrain and over a lifetime of creative use."

Advanced digital technology built into the Sinar eMotion 75 allows photographers to work intuitively and creatively, never breaking their rhythm under the high-pressure atmosphere of a high-end shoot. With a capture rate of up to 40 images per minute, the Sinar eMotion 75 processes 190MB files every 1.5 seconds and delivers continuous image sequences of up to 160 exposures.

The Sinar eMotion 75 has been designed for tethered and untethered operation, giving photographers complete flexibility to move around freely whether working indoors or out, in the studio or on location. Up to 160 images (when compressed) can be written in uninterrupted sequence on the internal 6GB secure storage medium. Automatic data transfer allows for storage of image data on additional CF cards (up to 8GB) during pauses between exposures, or on both storage media simultaneously. There is no risk of data loss and no additional cables to connect a mass storage device.

Thanks to advanced sensor technology and electronics optimized for highly efficient performance, it is not necessary to recharge the Sinar eMotion 75 battery every hour. The power provided by the interchangeable Lithium-Ion video battery lasts for up to three hours for long-lasting mobility - and it does so in spite of the brilliant image on the OLED display that can be viewed so conveniently in daylight and at any angle.

The large 48 x 36 mm Sinar eMotion 75 sensor and the elimination of micro-lenses allow photographers to work with wide-angle lenses and incorporate swings and tilts. Sinar's unique color filter technology renders colors naturally, eliminating color shifts. All Sinarbacks are compatible with all medium and large format camera configurations with the use of interface plates. With the Hasselblad-V Adapter, Sinar digital backs can be used on any view camera.

The Sinar eMotion 75 digital back joins the Broncolor Verso A2 Power Pack, Para FB Umbrellas and Ringflashes as the ultimate digital imaging solution for studio and fashion photographers.

About Sinar Bron Imaging
Sinar Bron Imaging is the exclusive US distributor of Sinar, Broncolor and Foba, the legendary names that represent a 60-year legacy at the forefront of developing the world's highest-quality high-end photographic and lighting equipment. Made in Switzerland, Sinar Bron Imaging's products deliver unsurpassed precision, consistency and image quality, empowering photographers to fully realize their creative ambitions with equipment that lasts a lifetime. For more information, visit www.sinarbron.com .

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Application: Digital camera back for 1-shot exposures with all types of light sources
CCD Sensor: Dalsa FTF 5066 C: 48 x 36 mm, RGB Mosaic Filter, Full Frame Technology
Dimensions: 92 x 81x 71 mm
CCD Pixel size: 7.2 µm
Sensor Resolution: 33.3 Million Pixel, 6668 x 4992 pixels
Filesize RAW (16 bit): 64 MB
Filesize RAW, compressed: 32 MB
Filesize RAW (48 bit TIFF): 190 MB
Filesize RAW (24 bit TIFF): 95 MB
Digitalization: 48 bit (16 bit per color channel)
Dynamic range (contrast): 12 f-stops
Capture rate: Up to 40 images/minute
Nominal Sensitivity: ISO 50 (adjustable from 50 to 400)
On-board data storage: On-board data storage solid-state memory 6 GB (for up to 85 uncompressed or 160 compressed images) Optionally also interchangeable Compact Flash Card of up to 8 GB (for up to further 120 uncompressed or 220 compressed images)
Interface: 1x IEEE 1394A Firewire
Power Supply: Alternatively via Firewire or interchangeable lithium-ion battery
On-board battery: up to 3 hours of approximately 250 exposures
Display: 2.2" OLED, 24 bit color depth (16 Mil. colors)
Information on display: images, histogram, sensitivity, battery charge level, exposure warning, memory status, white balance
Functionality: Sensitivity, white balance, zoom up to 1:1, resolution, compression, language selection (Chinese, English, French, German, Italian, Japanese, Spanish)
Exposure time: 1/10000 - 32 sec.
Exposure Software: Sinar Captureshop(tm) 5.3 and higher
Weight: 600 g
Camera Adapters: Sinar m, Sinar p3/f3 (in preparation); Contax 645 AF; Hasselblad V 500 series, H1, H2; Mamiya RZ 67, RZ 67 Pro II, 645 AFD, 645 AFD II; 645 Super, 645 Pro, 645 Pro TL; Rolleiflex 6001, 6003, 6008, 6008 integral, 6008 integral 2, 6008 AF; 4x5" view cameras via Hasselblad V adapter
Recommended Computer System: Apple Macintosh G5/G4, 1 GB RAM, IEEE 1394A Interface, Mac OS 10.4.4 or higher

(First posted on Wednesday, May 24, 2006 at 06:19 EDT)

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