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Kodak's EasyShare P712 digital camera. Courtesy of Kodak, with modifications by Michael R. Tomkins. Kodak: 7mpix, 12x stabilised zoom digicam
(Tuesday, June 20, 2006 - 14:29 EDT)

Eastman Kodak Co. has today announced its new EasyShare P712 digital camera, which looks to update the existing P850 zoom model with a higher resolution imager.

Body styling looks much the same as in the original Kodak P850, and the P712 also includes the same image stabilised Schneider-Kreuznach Variogon 12x optical zoom lens, with its impressive 36 - 432mm equivalent focal range. Where the P850 had a five megapixel resolution, the Kodak P712 boosts this to a 7.1 effective megapixel imager, however. Along with the sensor upgrade, the digital zoom has been boosted from 3.3x to 5.0x maximum - although of course as with any digital zoom, the enlargement cannot replace detail that wasn't there in the source data, so detail / sharpness will be reduced when digital zoom is used. Most other features of the EasyShare P712 look to be similar to the original P850.

The Kodak EasyShare P712 is said to offer the best autofocusing speed in its class, rated at just 0.07 seconds. This, coupled with the strength of the zoom (and inclusion of both stabilisation, and a reasonably high maximum ISO sensitivity of 800) should make the P712 an interesting camera for nature and wildlife photographers. An MPEG4 VGA movie mode with sound recording is also on offer, and the P712's impressive feature set includes aperture / shutter priority, full manual shooting, external flash hot shoe, 25-point autofocus, manual white balance, Raw file format, a live histogram, display of highlight / shadow clipping, and even in-camera panorama stitching should make this a powerful choice for anyone not quite ready to step up to an SLR.

Pricing is set at $499, and the EasyShare P712 ships next month.

Kodak EasyShare P712
Kodak's EasyShare P712 digital camera. Courtesy of Kodak, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera TypeSLR-style
Model NumberP712
Dimensions4.3 x 3.3 x 2.8"
108.0 x 84.0 x 72.0mm
Weight403.0 g
14.1 oz
Planned Price$499.00
Planned AvailabilityJul 2006
Image Capture
Sensor Type1/2.5" CCD
7.40 megapixels (total)
7.10 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions3072 x 2304 (7.1 megapixels)
3072 x 2048 (6.3 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1280 x 960 (1.2 megapixels)
Capture SpeedContinuous: 1.6 frames per second
Image Preview / Review
ViewfinderYes, 237,000 pixel electronic viewfinder
Lens TypeSchneider-Kreuznach Variogon
12x optical zoom
Image StabilizationYes
Focal Length36 - 432mm (35mm equivalent)
Aperture Rangef/2.8 (wide) / f/3.7 (tele) - ???
Focusing System25-zone hybrid (contrast detection & passive sensor) with AF assist lamp
Focusing RangeNormal: 20" - infinity (50 cm - infinity)
Macro: 4.1" - 82" (10 cm - 200 cm)
ISO SensitivityAuto, 64, 80, 100, 125, 160, 200, 250, 320, 400, 800
Shutter Speed16 - 1/1000 second
Exposure ModesAperture, Shutter, Manual
Metering ModesMulti, Center weighted, Spot
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, cloudy, daylight, fluorescent, shade, sunset, tungsten, manual, Manual
Internal FlashGuide Number: 11
Modes: Auto, on, red-eye reduction, slow sync (first curtain, first curtain w/ red-eye reduction, second curtain), off
Range: Wide: 0.9 - 4.7 m (2.9 - 15.4 ft); Tele: 2.0 - 3.6 m (6.6 - 11.8 ft)
Flash Exposure Compensation+/- 1.0EV in 1/3EV increments
Scene Modesbacklight, beach, candlelight, document, fireworks, flower, landscape, museum, night landscape, night portrait, panorama, party, portrait, self-portrait, snow, sport, sunset
Digital Zoom5x
Self TimerYes, 2 or 10 seconds
Time LapseNo
Movie FormatQuickTime (MPEG4) with audio
640x480 and 320x240
Max. frame-rate: 30 frames per second
Recording MediumSD/MMC, Built-in
File FormatCCD-RAW, RAW, TIFF, JPEG (EXIF 2.21)
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 Full (LOW) Speed
OtherCamera dock
Battery TypeLithium Ion rechargeable
Battery Form FactorProprietary
Product Bundle
SoftwareKODAK EASYSHARE Software v6
Battery / ChargerProprietary Lithium Ion rechargeable battery and charger
Flash Memory32.0MB built-in memory
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Remote ControlNo
More Photos
Kodak's EasyShare P712 digital camera. Courtesy of Kodak, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:

KODAK EASYSHARE P712 Digital Camera Unleashes Photographers' Potential with Precision Controls and Stunning Image Quality

Blazing Fast Auto-Focus System, 12X Image-Stabilized Lens, 7.1 MP Sensor Combine for Crisp, Clear Pictures Ideal for Sharing

ROCHESTER, N.Y., June 20 - Eastman Kodak Company today announced the KODAK EASYSHARE P712 zoom digital camera, setting a new performance benchmark for the consumer "superzoom" category. Its precision auto-focus system with best-in-class click-to-capture rate - literally faster than the blink of an eye, at less than 1/10th of a second (0.07 seconds) - helps photographers get the exact shots they want, whether action on a sports field or children on the playground.

"When second and third-time digital camera buyers walk into stores this year, they're searching for models with better performance and more control than point-and-shoots, without sacrificing ease of use. They want pictures that look phenomenal straight out of the camera," said Mary Hadley, general manager of digital cameras at Kodak. "Our new P712 camera is specifically designed for these photographers, helping them take stunning pictures that they'll want to share widely with friends and family."

The KODAK EASYSHARE P712 camera features a 12X (36 - 432 mm equiv.), image-stabilized, f2.8 - f/3.7, SCHNEIDER-KREUZNACH VARIOGON lens that delivers exquisite detail and sharpness. Its 7.1 megapixel sensor is paired with legendary KODAK Color Science image processing for spectacular, highly accurate color - shot after shot.

Optical image stabilization provides a two-stop advantage over non-image stabilized systems for better capturing subjects in low light for both stills and video. It also minimizes handheld camera shake at longer focal lengths, which is ideal while photographing sporting events and during everyday picture taking when carrying a stabilizing device is impractical.

The P712 camera will be available worldwide beginning in July 2006, with a suggested retail price of US$499.

Sharing Made Simple
The EASYSHARE P712 camera's large 2.5-inch, high-resolution LCD and electronic viewfinder simplify framing, reviewing and sharing pictures. Photographers can select pictures for e-mailing or printing with a touch of the exclusive Share button, and even mark them as favorites for automatic uploading to the KODAK EASYSHARE Gallery in conjunction with included KODAK EASYSHARE Software version 6.

TV-quality, 30 frames-per-second VGA video with sound (MPEG4) is always available on the P712 camera with the turn of a dial. Convenient on-camera video editing includes functions such as split, cut, merge and trim, plus the ability to create single-frame or multi-frame "storyboard" still pictures.

As with all EASYSHARE cameras, the P712 model is compatible with KODAK EASYSHARE snapshot printers and camera docks, the IMAGELINK print system, and PICTBRIDGE technology for direct photo output without a computer.

Advanced Features for Precise Control
The hot shoe flash connector and optional KODAK P20 zoom flash (US$149 MSRP) provides enhanced, more flexible lighting control, while the included rechargeable lithium-ion battery delivers long-lasting power for more picture taking opportunities.

Additional features include PASM, custom and extensive preset scene modes; multiple burst modes for action shooting; three-shot in-camera panorama stitching; a live histogram; 25 selectable AF points; custom white balance with selectable compensation; highlight/shadow clipping displays; and RAW/TIFF/JPEG support.

About the KODAK EASYSHARE System
Kodak continues to bring groundbreaking features to its award-winning KODAK EASYSHARE digital photography system, enhancing the digital photography experience for consumers worldwide. The EASYSHARE system consists of cameras, snapshot printers, services, docks, software, inkjet and thermal photo papers, and accessories, making taking, sharing and archiving high quality digital pictures effortless. Further information on KODAK EASYSHARE products is available at www.kodak.com <http://www.kodak.com/> /go/EasyShare/

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.


Kodak,EasyShare, and Imagelink are trademarks of Eastman Kodak Company. Schneider-Kreuznach and Variogon are trademarks of Jos. Schneider Optische Werke GmbH used under license by Kodak.


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