Go to:
Previous Item
Current News
Next Item

Panasonic's Lumix DMC-LS70 digital camera. Courtesy of Panasonic, with modifications by Michael R. Tomkins. Panasonic announces Lumix DMC-LS70
(Thursday, February 1, 2007 - 01:44 EST)

Among its eleven announcements in the runup to the PMA show, Panasonic revealed only one camera that won't be shipping in Europe - and it is the Lumix DMC-LS70.

Closely related to the DMC-LS60 and LS75 models which were simultaneously announced for the European market, the DMC-LS70 will be shipping in the US this February at a price of $149.95. All three cameras share an identical body, with a six megapixel CCD image sensor in the LS60, while the LS70 and LS75 share a seven megapixel imager. The LS60 and LS70 both feature 2.0" LCD displays with 86,000 pixels, with the best screen - a 2.5" type with 115,000 pixels - reserved for the LS75.

Other features are largely similar between all three cameras: Lumix DC Vario-branded lenses with a 3x optical zoom range (equivalent to 35 - 105mm on a 35mm camera), Panasonic's Venus Engine III image processor, power from two AA batteries, 27MB of built-in memory, and SD / MMC / SDHC-compatible card slots. Coverage of the DMC-LS60 and LS75 announcements for the European market can be found in a separate news item.

Panasonic Lumix DMC-LS70
Camera TypeCompact
Model NumberDMC-LS70
Dimensions3.7 x 2.4 x 1.2"
93.7 x 62.0 x 29.7mm
Weight181.0 g
6.3 oz
Planned Price$149.95
Planned Availability 2007
Image Capture
Sensor Type1/2.5" CCD
7.38 megapixels (total)
7.20 megapixels (effective)
Aspect Ratio4:3, 16:9
Image Dimensions 3072 x 2304 (7.1 megapixels)
3072 x 2048 (6.3 megapixels)
3072 x 1728 (5.3 megapixels)
2816 x 1584 (4.5 megapixels)
2560 x 1920 (4.9 megapixels)
2048 x 1536 (3.1 megapixels)
2048 x 1360 (2.8 megapixels)
1920 x 1080 (2.1 megapixels)
1600 x 1200 (1.9 megapixels)
1280 x 960 (1.2 megapixels)
640 x 480 (0.3 megapixels)
Image Quality2 levels
Image Preview / Review
LCD2.0", 86,000 pixels
Playback Zoom16.0x max
Lens TypeLumix DC Vario
3x optical zoom
Image StabilizationYes
Focal Length5.8 - 17.4mm (actual)
35 - 105mm (35mm equivalent)
Aperture RangeWide: f/2.8 or f/8.0, Tele: f/5.0 - f/14.0
Focusing System1-point, 1-point high speed, 5-point with AF assist lamp
Focusing RangeNormal: 20" - infinity (50 cm - infinity)
Macro: 2.0" - infinity (5.0 cm - infinity)
ISO SensitivityAuto, 100, 200, 400, 800, 1250, 3200* (* High Sensitivity Mode)
Shutter Speed60 - 1/2000 second
Metering ModesIntelligent multiple
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy , Shade, Halogen , White Set, Manual
Internal FlashModes: Auto, Auto/Red-eye Reduction, Forced On, Forced Off
Range: Auto ISO: 0.5-4.7m (W) / 0.5-2.6m (T)
Scene ModesPortrait, Soft Skin, Scenery, Sports, Night Portrait, Night Scenery, Food, Party, Candle, Fireworks, Starry Sky, Beach, Aerial photo, Snow, High sensitivity, Baby1, Baby2, Sunset, Pet
Digital Zoom4x
Self TimerYes, 2 or 10 seconds
Movie FormatQuickTime Motion JPEG without audio
848x48 and 640x480
Max. frame-rate: 30 frames per second
Recording MediumSD/MMC, Built-in, SDHC
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (Exif 2.2)
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 Full (LOW) Speed
OtherDC Input
Battery TypeOxyride / Alkaline disposable, NiMH rechargeable
Battery Form Factor2 x AA
Product Bundle
SoftwareLUMIX Simple Viewer, PhotofunStudio Viewer, ArcSoft PhotoBase, ArcSoft PhotoImpression, USB Driver
Battery / Charger2 x AA Oxyride disposable battery
Flash Memory27.0MB Internal
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneNo
Internal SpeakerYes
Tripod MountYes

Original Source Press Release:

Panasonic Brings Top Line Features to the Lumix DMC-LS70 Camera

Features Include 7.2 Megapixel CCD, AA-Battery Operation and Intelligent Image Stabilization

SECAUCUS, N.J., Jan. 31 /PRNewswire/ -- Panasonic today announced the Lumix DMC-LS70 digital camera, to its 2007 digital camera line. The 7.2 megapixel Lumix DMC-LS70 features Intelligent Image Stabilization with MEGA O.I.S. (Optical Image Stabilizer) and Intelligent ISO Control, superb optical 3x zoom (equivalent to 35-105mm on a 35mm film camera), and a LUMIX DC VARIO lens. Panasonic is committed to bringing top line features -- like Intelligent Image Stabilization -- to all their digital cameras, making superior imaging a priority.

Panasonic's multi-tasking Intelligent Image Stabilization system makes it easy to capture beautiful photos every time. Today, MEGA O.I.S., which is a standard feature across the entire line of Lumix cameras, compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups. However, MEGA O.I.S. cannot suppress the motion blur caused by a subject moving as the photo is being snapped. In this case, the camera's Venus Engine III image-processing engine -- detects whether the subject is moving and, as necessary, raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions.

"Panasonic is committed to bringing a variety of cameras to our users to match their digital lifestyle," said Alex Fried, National Marketing Manager, Imaging, Panasonic Corporation of North America. "The DMC-LS70 is leading the charge for our 2007 Lumix line as the ideal compact camera that offers more than a consumer would expect for its features and size."

The DMC-LS70 is powered by two simple AA batteries, which can be purchased anywhere. Each camera comes with two Panasonic Oxyride AA batteries, which lets users take approximately 60 percent more shots than available with ordinary alkaline batteries -- approximately 250 images with the DMC-LS70. The camera also accepts large-capacity SDHC memory cards, giving users more flexibility in shooting and recording.

In addition to added features, Panasonic has redesigned the full exterior of the DMC-LS70, bringing a new sleek design and bright 2.0-inch LCD to their most compact models. The user friendly menu and its graphical user interface have also been redesigned, with the colors brightened for easier viewability.

The DMC-LS70 also features:

  • Easy Zoom: Shifts the lens instantly to full 3x zoom power at the touch of a dedicated button.
  • Extra Optical Zoom: Provides additional magnification, extending the zoom power to 4.5x by using the centre part of the CCD.
  • Quick Setting: Lets users quickly and easily access and set the functions used most often.
  • Date Stamp: Allows users to utilize the Lumix date stamp feature in three ways:
    1. Simply stamp the date on photos,
    2. Stamp the day of a trip or event on the photos, and
    3. For those precious baby photos, stamp the child's age in months on the image itself.
  • Wide-Aspect VGA Motion Images: Records standard VGA (640 x 480) motion images at 30 frames per second, and the LS70 records stunning wide-aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9 motion pictures look extremely impressive on a wide-screen TV.
  • Added Scene Modes: Offers a total of 18 scene modes, including the new Pet and Sunset modes, making it easy to get beautiful photos in a range of photographic situations.
  • The Lumix DMC-LS70 will ship in February with an MSRP of $149.95.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at http://www.panasonic.com . Additional company information for journalists is available at http://www.panasonic.com/pressroom .

Go to:
Previous Item
Current News
Next Item