These new aperture disks provide additional profit opportunity for specialty retailers

Portland, OR (February 8, 2007) - Lensbabies, LLC introduces today its new Lensbaby Creative Aperture Kit for use with the Lensbaby 3G and Lensbaby 2.0 Single Lens-Reflex (SLR) lenses. Each Lensbaby Creative Aperture Kit contains one star shaped aperture disk, one heart shaped aperture disk, and five blank disks. Photographers can fashion the blank disks into their own custom shaped apertures using a shaped paper punch (which can be found in craft stores) or a sharp knife.

With the Lensbaby Creative Aperture Disks, points of light in out of focus areas of the photo take on the shape of the hole in the aperture disk. If the photographer uses the star shaped aperture disk, points of light behind the subject appear as glowing stars, giving photographers one more tool to be creative with their cameras.

"These new aperture kits were designed with creative Lensbaby users in mind," said Craig Strong, the inventor of the Lensbaby and Co-Founder of Lensbabies, LLC. "The attraction of Lensbaby lenses is that photographers can place a precise point of sharp focus anywhere in a picture's composition. These new Lensbaby Creative Aperture Kits now let photographers easily enhance the appearance of their pictures' out of focus areas."

These new aperture disks are made of the same metalicized plastic and work the same way as the aperture disks that come with the Lensbaby 3G and Lensbaby 2.0. Photographers simply drop the disks into the front of their Lensbaby lens, where they are held in place by a magnetic field. The new Lensbaby Creative Aperture Kit is available now for $9.99 on www.lensbabies.com, by calling 877-536-7222 / 971-223-5662, and from select specialty photo stores.

The Lensbaby 3G and Lensbaby 2.0 SLR lenses are compatible with a range of popular SLR camera bodies from Canon, Nikon, Olympus/Panasonic, Pentax/Samsung, Sony/Minolta and Leica. For more information about these lenses please visit www.lensbabies.com .

About Lensbabies
Lensbabies, LLC is a Portland, Oregon based manufacturer and marketer of award-winning selective focus SLR camera lenses. Lensbabies was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patent pending Lensbaby selective focus SLR lens. Lensbabies sells to photographers all over the world through its website, www.lensbabies.com, at tradeshows, and through specialty photographic equipment retailers.

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