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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Digital Foci's Photo Safe storage device. Courtesy of Digital Foci, with modifications by Michael R. Tomkins. PRESS RELEASE: Digital Foci Introduces Photo Safe

Keep Your Photos Safe & Sound on the Road with 40GB to 120GB Low-Cost Portable Hard-Drives

Los Angeles, California, March 5, 2007 -- Digital Foci, Inc. http://www.digitalfoci.com announced today that that it will introduce Photo Safe portable digital photo storage with 40GB, 80GB, 120GB hard drives and built-in memory card readers at this week’s Photo Marketing Association Conference (PMA) in Las Vegas. Photo Safe is a portable hard drive that lets you quickly and securely save digital photos wherever you go, so you can keep snapping away and never worry about losing important photos or running out of memory card space while on the road.

Essential Traveler’s Digital Camera Companion
Photo Safe is the essential traveler’s digital camera companion featuring 40GB, 80GB and 120GB hard drive configurations for copying photos from memory card to the hard drive for safe-keeping. Photo Safe provides the fastest copy speed on the market as compared to similarly priced products. Its text/icon backlit LED screen shows key system information, including operational status, battery life, remaining hard drive capacity, and active partition (Photo Safe supports multiple hard drive partitions). Copy status indicator displays percentage completed during copy, copy confirmation, and number of files copied upon completion.

A unique folder name that indicates media card type and copy sequence is automatically created for each copy task to help you keep organized. When you get home, simply connect Photo Safe to your computer to retrieve your saved pictures. With its user-replaceable Li-Ion battery that’s rechargeable via computer USB port or external AC power, Photo Safe provides the ultimate convenience both at home and on the go.

Priced attractively for leisure photographers starting at $139, Photo Safe is a lower-cost alternative to the popular Digital Foci Picture Porter Elite. Both Photo Safe and Picture Porter Elite save photos on their portable hard drives so you don’t have to bring heavy laptops on the road. The key difference is that Photo Safe uses a simplified operating system and lower priced backlit LCD for text-only display, whereas Picture Porter Elite features a 3.6" color LCD screen and advanced operating system for viewing photos and playing music and movies. See http://www.thomas-pr.com/pressreleases/digitalfocicomparisonchart.html for Photo Safe vs. Picture Porter Elite full comparison chart.

Photo Safe’s 40GB, 80GB and 120GB hard drives let you free up expensive memory card space so you can keep snapping photos. Just insert the digital camera memory card into Photo Safe and directly download images – no cumbersome cabling or computer needed. Photo Safe easily copies the entire content of your memory card with the convenient one-touch Auto Copy button with copy speeds of up to 3.4MB/sec, so a full 1GB card can be copied in approximately 5 minutes.

Digital Foci's Photo Safe storage device. Courtesy of Digital Foci, with modifications by Michael R. Tomkins. Click for a bigger picture!

Works with All Media Formats
Photo Safe works with all popular media card formats, including CF, MicroDrive, xD-Picture Card, MMC, SD/HC Card, miniSD, Memory Stick, MS PRO, MS Duo, and MS PRO Duo. You can also make copies of photos taken from friend’s and family’s digital cameras by inserting their cards into Photo Safe for instant archival of special moments.

Hard Drive Backup, Memory Card Reader, and Data Bridge between Computers
When connected to a computer, Photo Safe also functions as an external hard drive and memory card reader. Use Photo Safe to back up and archive digital images, music and important files from your computer through its high-speed USB 2 connection. Since Photo Safe is compatible with both Windows and Mac, you can also easily transfer files between computers with the different operating systems.

Photo Safe Features:

  • One-touch photo backup directly from memory cards without a computer
  • Memory card format support of CF, MD, MMC, SD/HC Card, Memory Stick, MS PRO, and xD-Picture Card (RS-MMC, miniSD, MS Duo, and MS PRO Duo with adapter)
  • Fast copy speeds – can copy a full 1GB card in approximately 5 minutes
  • Backlit LCD screen for viewing operational status, active partition, remaining hard drive capacity, and battery life
  • Copy status indicator displays percentage completed, copy confirmation, and number of files copied
  • LED indicators show data access status for memory card and hard drive
  • External hard drive for backing up your computer
  • High-speed USB 2.0 for fast uploads and downloads to and from your computer
  • Compatible with both Windows and Mac
  • Supports multiple partitions on hard drive
  • Transfers files between multiple computers running different operating systems
  • Replaceable Li-Ion battery rechargeable via computer USB port or external power adapter
  • Auto shut-off function saves battery power

Light-weight at only 0.6 lb. (battery included) and compact with dimensions of 4.6"x 3"x 0.8", Photo Safe comes in 3 storage capacities: 40GB, 80GB and 120GB. It includes a rechargeable Li-Ion battery, USB cable, AC power adapter, carrying case, User’s Guide, and Quick Start Guide. Photo Safe is available at Digital Foci’s online store at www.digitalfoci.com priced starting at $139 in April 2007.

About Digital Foci
Digital Foci helps consumers manage and enjoy their digital content collection easily. The company enhances people’s lives by allowing them to seamlessly move digital photos, video, and music from one place to another. With Digital Foci products, consumers are able to enjoy any of their digital content on any device without ever worrying about format compatibility. Digital Foci products include digital picture frames, photo displays, storage devices, and card readers for transfer, storage, and management optimized for any setting where you choose to enjoy your digital content.

Digital Foci (pronounced "foe-sigh") is the plural form of the word "focus" and symbolizes the many distinct points where light and sound converge and diverge. It is at these digital focus points (or foci) where you view and share your digital pictures, watch your digital video, listen to your digital music, and access your digital files.

(First posted on Monday, March 5, 2007 at 19:06 EST)

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