Offers Crisp, Clear 7.0 MP Images and a Large 2.5" LCD Display

San Dimas, Calif., -- September 05, 2007 - Norcent, a marketer of high-quality, value-oriented home entertainment products, is pleased to announce the latest addition to its growing line-up of outstanding feature-packed digital cameras, the DCC-725, is now shipping. The camera offers many convenience and customization options to turn even the most amateur photographer into a pro.

"Now consumers can affordably purchase a feature-rich, high image quality camera without paying brand name prices," according to Rick Stans, Norcent EVP of Sales and Marketing. "Norcent is committed to giving consumers all the features and quality they expect at the absolute best value possible."

The camera is easy to navigate with intuitive buttons attractively placed on the back. The 2.5" LTPS TFT LCD, scratch-resistant acrylic panel display offers a bright and clear look at the photo being taken or to review past shots and video clips. A 3x optical zoom and 4x digital zoom is included for crystal clear distance shots.

The DCC-725 features 15 picture-taking modes to enhance image quality in common challenging shooting situations. The picture taking modes include: Program, movie, voice recording, portrait, landscape, sunset, night scene, text, back light, kids, snow, food, fireworks, building and quick mode.

In addition to the numerous picture-taking modes, Norcent includes many white balance settings to simplify certain shooting situations: manual, daylight, cloudy, tungsten, fluorescent, and custom white balance settings. An assortment of photo effects such as black & white, sepia, negative art, mosaic and RGB filter are also included allowing for personalization of photographs. For action shots, the Burst mode will capture the excitement in a series of 4 images.

Movie mode captures video clips with resolutions of 640 x 480, 320 x 240, or 160 x 120 and will record until the flash card is full. The DCC-725 also includes a built-in flash with auto, forced on, forced off, slow sync and red-eye reduction modes

Additional features include 16MB of internal memory plus an SD card slot. The camera is also multilingual with numerous language options such as: English, German, French, Japanese, Italian, Korean, Spanish, Simplified Chinese, Traditional Chinese, Dutch, Russian, Portuguese, Czech, Polish, Turkish and Hungarian.

The DCC 725 arrives with a complete accessory package and is ready to go with a USB Cable, AV Cable, Wrist Strap, Camera Bag, User Manual and Software CD.

The Norcent DCC-725 seven megapixel digital camera is available at select retail outlets nationwide and through the Norcent website e-store located at www.norcent.net for an estimated street price of $109.99.

About Norcent
Norcent is a worldwide, award winning consumer electronics manufacturer dedicated to bringing the latest in high-tech digital technology to the mainstream consumer market. Norcent's ability to leverage the most competitive ISO certified manufacturing facilities allows it to provide cutting-edge digital products to consumers at the best overall value. For more information please visit www.norcent.net or send an email to [email protected].

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�2007 Norcent Technology, Inc. All rights reserved.