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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

FotoNation logo. Click to visit FotoNation's website! PRESS RELEASE: FotoNation.net Co-Sponsors 100 Photographers For "America At Home" Project


In Association with Nikon, Professional Photographers Provided with Nikon COOLPIX S51c WiFi Digital Cameras to Document "What Home Means to Americans in the Beginning of the 21st Century"

Burlingame, CA, September 19, 2007 - FotoNation.net www.fotonation.net, the FotoNation spin-out company for Internet imaging products and services for the digital photography market, announced today that they are supporting the "America at Home" book project. In association with Nikon, FotoNation.net is providing 100 Nikon COOLPIX S51c Wi-Fi digital cameras to the professional photographers involved in the project. Produced by Rick Smolan, the creator of the well-known "A Day in the Life of America" book series, "America at Home" is expected to include several million photos -- the most extensive record of American home life at the beginning of the 21st century.

Each of the 100 professional photographers involved in the "America at Home" book project will receive a Nikon COOLPIX s51c featuring Nikon's newest Wi-Fi sharing technology, which allows photographers to instantly send images wirelessly via email or upload photos to Nikon's new my Picturetown photo sharing and storage site (www.mypicturetown.com) powered by FotoNation.net.

"FotoNation.net is proud to be a supporting sponsor of this project. Rick Smolan is known for his outstanding contributions to photojournalism and enabling people from around the world to visually experience the mutual connections we have to each other. We look forward to seeing the compelling images that will emerge from this project," said Yury Prilutsky, President of FotoNation.net.

About myPicturetown.com
Nikon COOLPIX s51c owners can utilize myPicturetown.com to store up to 2GB of images and movies, providing a valuable back-up to memory card storage. Nikon s51c users are also able to access myPicturetown.com from their computers and Blackberry® devices, providing instant access to their images anytime, anywhere. For more information, see www.myPicturetown.com.

About "America at Home"
Beginning September 17th, 100 of the world's top photojournalists -- and millions of amateur shutterbugs -- will fan out around the United States to shoot digital photos of the most important place in their lives: Home, for the "America at Home" book project. America at Home is produced by Rick Smolan, whose team produced the books, A Day in the Life of America, America 24/7, 24 Hours in Cyberspace and One Digital Day. The "America at Home" book will be published in March 2008 by Running Press. For more information, see the website: www.MyAmericaAtHome.com.

About FotoNation.net
FotoNation.net provides internet imaging products and services for the digital photography market. The company has deep expertise in the development of both wireless connectivity and internet imaging services. FotoNation.net has offices in the United States, Ireland and Russia and is a recent spin-out from its parent company - FotoNation, Inc. www.fotonation.com. The company's most recent offering is powering the new Nikon myPicturetown imaging service at www.mypicturetown.com.

For more information, see http://www.fotonation.net .


(First posted on Thursday, September 20, 2007 at 14:28 EDT)

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