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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Photo Editing is Now a Picnik for Flickr Members Worldwide


Flickr and Picnik.com Join Forces to Provide Integrated Photo Editing Capabilities Within Flickr

SAN FRANCISCO & SEATTLE--(BUSINESS WIRE)--Flickr (www.flickr.com), one of the world’s leading online photo-sharing communities, today announced a partnership with Picnik.com (www.picnik.com), a ground breaking online photo-editing application, to fully-integrate Picnik’s comprehensive photo-editing tools within Flickr.

Flickr members worldwide will now have access to Picnik’s extensive editing features such as resize, crop, change exposure, and red-eye removal, along with Picnik's special effects such as color boost, black and white, sepia, frames, shapes, text and soften, all within the Flickr site.

“Flickr continues to build on its vision to be the ‘eyes of the world’, and by bringing Picnik’s rich editing tools to Flickr’s global community we are enhancing the sharing and discovery of what people see and experience through photos,” said Kakul Srivastava, senior director of product management at Flickr. "Providing the ability to edit directly within Flickr is an important step in offering our 20 million members around the globe a complete photo experience."

"This integration is a key milestone in achieving the Picnik team’s vision of providing fun, weightless photo editing superpowers wherever you are," said Picnik CEO Jonathan Sposato. “Now, Flickr members can experience Picnik’s photo-editing awesomeness firsthand without ever having to leave Flickr. We already love seeing what our users can do, and we know that combining powerful, intuitive photo editing with Flickr’s photo sharing community will encourage even greater creativity and expression!"

Many Flickr members are already taking advantage of the editing features at Picnik.com, but with this seamless integration it will be much easier for members to quickly access their favorite Picnik tools right within Flickr.

Picnik editing tools are now available on the Edit Photo tab within Flickr for editing individual photos or a batch of photos. After transforming their photos, members can add the edited photos to their Flickr account or, if they are a Flickr Pro member, overwrite the original. Additionally, Flickr Pro members will benefit from Picnik's "Perfect Memory" feature which allows you to undo or redo any edit or special effect all the way back to the original version of the picture.

The new Picnik editing tools will be available to Flickr members in eight languages including: English, French, Spanish, German, Italian, Portuguese, Korean and traditional Chinese.

About Flickr
Flickr is one of the world's leading online photo sharing communities where people explore, find, manage and share pictures of life's daily moments with friends, family and the world. With more than 40 million worldwide visitors each month and more than 2 billion photos stored, Flickr serves as the 'eyes of the world' and has revolutionized the sharing and discovery of what people see and experience through photos. Flickr was developed by Ludicorp in February 2004 and acquired by Yahoo! in March 2005. To share and explore the world's photos, visit www.flickr.com.

About Picnik
Picnik is a next-generation, Web-based photo application that will change the way you think about photo-editing software. With Picnik, users get fast, easy access to a powerful set of photo editing tools that enables them to enhance, edit and print photos in any Internet browser (Internet Explorer, Firefox, Safari, Mozilla, etc.) and with any computer platform (PC, Mac or Linux).

The company recently launched Picnik Premium, a new subscription-based service that gives users access to higher-end photo editing tools, plus an ongoing stream of new features and improvements, for $24.95 a year.

Picnik was founded in the fall of 2005 and is headquartered in Seattle, Washington. The Picnik team is dedicated to making great, affordable software for real people. For more information please visit www.picnik.com or press.picnik.com.


(First posted on Thursday, December 13, 2007 at 15:16 EST)

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