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Sony's Cyber-shot DSC-S730 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Sony Europe announces Cyber-shot S730
(Thursday, December 27, 2007 - 15:01 EST)

A press release issued by Sony Europe today announces the new Cyber-shot DSC-S730 digital camera, which looks to be closely related to the existing S700 model.

Slated to start shipping across Europe from the middle of next month, the Sony Cyber-shot DSC-S730 is functionally very similar to its predecessor, with the same combination of a 7.2 effective megapixel Super HAD CCD image sensor, Sony-branded 3x optical zoom lens, and 2.4" LCD display with 112,000 pixel resolution. The main differences are a redesigned body, plus the fact that the DSC-S730 now has multi-point AF (rather than the single-point employed in the previous model), and the maximum sensitivity has been bumped from ISO 1000 to ISO 1250 equivalent from the same size and resolution of image sensor.

Sony UK's spec sheet lists the new camera as 5mm thicker than the S700 and a scant two grams lighter. It also lists internal memory as 22MB available, two megabytes down on the DSC-S700's specs. European pricing (and plans, if any, for sale in other markets) have not been announced at this time.

Sony Cyber-shot DSC-S730
Sony's Cyber-shot DSC-S730 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera TypeCompact
Model NumberDSC-S730
Dimensions3.6 x 2.4 x 1.1"
91.4 x 61.0 x 29.1mm
Weight189.0 g
6.6 oz
Image Capture
Sensor Type1/2.5" Sony Super HAD CCD
7.20 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions3072 x 2304 (7.1 megapixels)
3072 x 2048 (6.3 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
640 x 380 (0.2 megapixels)
Capture SpeedContinuous: 0.8 frames per second
Image Preview / Review
LCD2.4", 112,000 pixels
100% field of view
Lens TypeSony lens
3x optical zoom
Image StabilizationNo
Focal Length5.8 - 17.4mm (actual)
35 - 105mm (35mm equivalent)
Aperture Rangef/2.8 (wide) / f/4.8 (tele) - ???
Focusing System Multi-point Contrast Detection
Focusing RangeNormal: 20" - infinity (50 cm - infinity)
ISO Sensitivity100, 200, 400, 800, 1250
Shutter Speed1/8 - 1/2000 second
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Fluorescent, Incandescent, Flash WB
Internal FlashModes: Auto, On, Slow Synch, Off
Range: Wide: 0.5 - 3.5m; Tele: 0.5 - 2.0m
Scene ModesTwilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, High Sensitivity
Digital Zoom2x Precision, up to 14x Smart Zoom
Movie FormatAVI (Motion JPEG) with audio
Recording MediumMemory Stick Duo, Memory Stick PRO Duo, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG
ComputerUSB 2.0 High Speed
Battery TypeAlkaline, Lithium disposable, NiMH rechargeable
Battery Form Factor2 x AA
Product Bundle
SoftwarePicture Motion Browser V2.2, Picture Package Music Transfer
Battery / Charger2 x AA alkaline disposable battery
Flash Memory22.0MB Internal
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
More Photos
Sony's Cyber-shot DSC-S730 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-S730 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:


  • 7.2 effective megapixels
  • 2.4-inch LCD screen with wide viewing angle
  • High Sensitivity ISO 1250 for reduced camera shake
  • Easy-to-use on-screen function guide
  • 3x optical zoom lens

Weybridge, 27 December 2007 - Light, compact and beautifully easy to use, the new Cyber-shot S730 presents a great-value entry point to the world of digital photography.

While it’s remarkably affordable, the Cyber-shot S730 doesn’t compromise on imaging quality. There’s a Sony 3x optical zoom lens to bring distant objects closer, while pictures captured with the 7.2 effective megapixel sensor look crisp with superb detail – even blown right up to A3 size.

The Cyber-shot S730 lets you grab clear, blur-free pictures without the aid of flash if you’re shooting in low light or on cloudy days. Selecting ‘High Sensitivity’ mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.

A new multi-point autofocus mode ensures pin-sharp images, even when your subject is moving or isn’t in the centre of the frame.

Pictures and camera settings can be viewed clearly on the large 2.4-inch screen. Touching a button switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There’s also an on-screen Histogram mode that displays image brightness in graphical form – useful if you’re fine-tuning exposure settings for the best possible results.

Even if you’re new to digital photography, the Cyber-shot S730 guides you with a handy display of functions like flash, macro and self-timer settings. There’s also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial.

The Cyber-shot S730 can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining.

The Cyber-shot S730 will be available throughout Europe from mid January 2008.

About Sony:
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter .

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