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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Printroom Accelerates Photo Sales for Pro Photographers with New Apple Plug-ins and Photo Management Software

New Plug-ins for Apple Aperture and iPhoto and More Powerful Photo Management Software Lets Pros Start Selling Online the Moment a Shoot Ends

SAN FRANCISCO -- Printroom, a leading provider of Web sites, online storefronts, printing and fulfillment services to professional photographers, is introducing new photo management software solutions at Macworld Conference & Expo in San Francisco. Giveaways and valuable show specials at Booth S-2545 and free three-month trials of Printroom Pro memberships through the Printroom Web site are accompanying the debut of Printroom's new software tools. Purpose-built for Apple Mac platforms, the new tools dramatically reduce the time and effort required to make photos available online for clients to order photo prints and photo gift products. The new software offerings are:

• Plug-ins for both Apple Aperture and Apple iPhoto that enable photographers to easily upload images into their new and existing Printroom online storefronts directly from within their preferred Apple photo management application.

• Printroom Studio Manager for Mac version 3.1 is the next generation of Printroom's own complete photo management application. PSM makes it easy for photographers to organize images, prepare photos for online publishing and specify top quality print and photo gift products to offer clients. PSM 3.1 puts powerful new configuration and order management tools at the photographers' fingertips, making it simpler than ever for photography pros to customize their Printroom storefront to meet their business requirements.

"Capturing top-quality shots is only the start of the sale for pro photographers," said Printroom vice president of marketing Andrew Baum. "Now Mac users can choose the studio workflow that best fits their needs, whether it is with Aperture, iPhoto or PSM and quickly publish online galleries that meet the expectations of the most demanding clientele. As soon as the shoot is over, no matter where they are, the pro can quickly update their dynamic Flash home page and post galleries. With Printroom, the opportunity for clients to make purchases is immediate, while the excitement of the shoot and event is still fresh in their minds."

A Complete Photo Business Solution

Printroom's new software tools, in conjunction with Printroom's Flash Web site builder, provide pro photographers with an easy-to-use, complete online photography business solution. Photographers have their Web site with integrated storefront online in just minutes. Using Printroom's sophisticated Flash wizard, they build custom, multi-page Web sites that rival Web site development that typically costs thousands of dollars. A demo version of Printroom's Flash wizard can be found at http://www.printroom.com/webwizard.

Printroom Plug-Ins The new plug-ins for Aperture and iPhoto are accessible directly within each application's menus. After selecting photos to upload, the Printroom plug-in automatically creates and populates a formatted online gallery at the photographer's Printroom storefront. The Web storefront can always be customized by the photographer to suit a target market with features including password protection, tailored lists of photo product choices for purchase and custom pricing.

Printroom Pro Studio Manager

Printroom PSM helps photographers manage every aspect of orders including pricing order approval, image correction order tracking and direct lab order options. An advanced synchronization capability speeds uploads by more than 20 times. Mac PSM 3.1 introduces new capabilities such as providing clients with the ability to select different professional grade papers and color effects on a per order basis. It also adds direct lab ordering capabilities, enhanced shipping and billing management, plus greater flexibility for managing galleries from either a local hard drive or online through the Printroom Web site. For additional details and other new features, visit http://www.printroom.com.

Requirements, Availability and Pricing

Both Printroom plug-ins work with Mac OS X 10.4 or higher. The Aperture plug-in requires Aperture 1.5 (or higher). The iPhoto plug-in requires iPhoto '08.

Pro Studio Manager for Mac version 3.1 requires Mac OS X version 10.5 or higher running on a Macintosh with a Power PC G4, G5 or Intel Core processor and at least 512-MB of RAM.

All three software tools are free to Printroom customers and are available for immediate download at http://www.printroom.com. Use requires an active Printroom account.

For a limited time, Printroom is offering pro photographers a free, three-month trial of its Pro membership with which they can quickly build their own robust Flash Web site and sample the new software and all of the business benefits Printroom has to offer. The free, no obligation, trial is available at http://www.printroom.com/3monthsfree.

Printroom offers three levels of membership to support professional photographers. More information on memberships is available at http://www.printroom.com/info/Compare_Memberships.asp.

About Printroom

Printroom helps professional photographers of all genres, including event, portrait, sports and weddings, focus on their craft by taking care of their business with complete sales, marketing, printing, fulfillment and support. One of Entrepreneur Magazine's Hot 500 Fastest Growing Businesses in America, Printroom supports more than 15,000 professional photographers who rely on Printroom to build and maintain their Web sites and electronic storefronts while satisfying their demanding clientele with top-quality prints and photo products. In addition to working with photographers, Printroom is the leading fan photography service in the United States, supporting the operations of top entertainment and sports companies such as American Idol, NASCAR, Justin Timberlake, Miss America, Barbra Streisand, as well as numerous teams from Major League Baseball, National Hockey League, National Basketball Association and National Football League. For more information visit http://www.printroom.com.

(First posted on Tuesday, January 15, 2008 at 10:21 EST)

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