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Olympus' Stylus 850 SW digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Olympus announces Stylus 850 SW
(Tuesday, January 22, 2008 - 00:01 EST)

Continuing its pre-PMA announcements, Olympus has unveiled the Stylus 850 SW digital camera.

The Stylus 850 SW, like the 1030 SW it is announced alongside, has a waterproof, shockproof, dustproof and freezeproof body, although it doesn't offer the crush proofing of its more expensive sibling. The Stylus 850SW includes both an eight megapixel CCD image sensor and an Olympus-branded 3x optical zoom lens, as well as a 2.5" LCD display with 230,000 pixels. Other features include face detection autoexposure / autofocus, as well as 14.8MB of built-in memory, an xD-Picture card storage slot, and compatibility with an optional underwater housing good for depths up to 40 meters.

The Olympus Stylus 850 SW ships from January 2008, priced at $299.99.

Olympus Stylus 850 SW
Olympus' Stylus 850 SW digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera TypeCompact
Model Number850 SW
Dimensions3.7 x 2.4 x 0.8"
93.6 x 60.9 x 21.3mm
Weight135.0 g
4.7 oz
Planned Price$299.99
Planned Availability 2008
Image Capture
Sensor Type1/2.35" CCD
8.00 megapixels (total)
Aspect Ratio4:3, 16:9
Image Dimensions3248 x 2436 (7.9 megapixels)
2560 x 1920 (4.9 megapixels)
2304 x 1728 (4.0 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
1600 x 1200 (1.9 megapixels)
1280 x 960 (1.2 megapixels)
640 x 480 (0.3 megapixels)
Capture SpeedContinuous: 1.0 frames per second for 6 frames
Image Preview / Review
LCD2.5", 230,000 pixels
Playback Zoom10.0x max
Lens TypeOlympus lens
3x optical zoom
Image Stabilization Yes (software only)
Focal Length6.7 - 20.1mm (actual)
38 - 114mm (35mm equivalent)
Aperture Rangef/3.5 (wide) / f/5.0 (tele) - ???
Focusing SystemCCD contrast detection
Focusing RangeNormal: 20" - infinity (50 cm - infinity)
Macro: 2.9" - 20" (7 cm - 50 cm)
ISO SensitivityAuto, 64, 100, 200, 400, 800, 1600
Shutter Speed4 second
Exposure ModesProgram
Metering ModesDigital ESP, Spot, Face detection AE w/ face-detection AF
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Overcast, Tungsten, Fluorescent 1, Fluorescent 2, Fluorescent 3
Internal FlashModes: Auto, Red-Eye Reduction, Fill-In, Off
Range: Wide: 0.66 - 17.4 ft (0.2 - 5.3m); Tele: 0.98 - 12.1 ft (0.3 - 3.7m) at ISO 800
Scene ModesPortrait, Landscape, Landscape+Portrait, Night, Night+Portrait, Sport, Indoor, Candle, Self Portrait, Available Light Portrait, Sunset, Fireworks, Cuisine, Behind Glass, Documents, Auction, Shoot&Select 1 / 2, Beach&Snow, Pre-Capture Movie, Underwater Snapshot, Underwater Wide1 / 2, Underwater Macro
Digital Zoom5x
Self TimerYes, 12 seconds
Time LapseNo
Movie FormatAVI Motion JPEG with audio
Recording MediumxD Picture Card, Built-in
File FormatJPEG
ComputerUSB 2.0 High Speed
Battery TypeLithium Ion rechargeable
Battery Form Facto rProprietary LI-50B
Product Bundle
Flash Memory14.8MB built-in memory
Internal MicrophoneYes
Internal SpeakerYes
Remote ControlNo
More Photos
Olympus' Stylus 850 SW digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:

The “PROOF” IS IN THE OLYMPUS STYLUS 850 SW DIGITAL CAMERA: Shockproof, Waterproof, Freezeproof, Dustproof… Whatever-Proof!

Built Strong Enough to Capture Life’s Adventures Wherever They Occur

CENTER VALLEY, Pa., January 22, 2008 – Olympus, the company that invented the shockproof-waterproof category for digital compact cameras, today delivers the rugged and stylish 8-megapixel Stylus 850 SW because everyday life can be just as tough as life lived on the edge. You do not need to be a windsurfer or snowboarder to appreciate a camera that is immune to five-foot falls, works in freezing snowstorms, swims with dolphins and survives everyday life with kids. Designed for the adventurer in all of us, the new Stylus 850 SW weathers harsh conditions in five stylish colors that make it attractive in action while it captures brilliant images to last a lifetime.

“The Stylus 850 SW is designed to take worry-free images while withstanding life’s challenges,” said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. “New to the Stylus 850 SW are 8-million pixels of image resolution and our TruePicTMIII Image Processor to ensure that it captures rich and vibrant detail with every shot. We’ve also added in-camera panorama because we know it’s a must for active travelers.”

Shockproof Design
The shock-absorbing technology designed into the Stylus 850 SW minimizes the impact delivered to the lens and circuitry when the camera is dropped from heights up to 5 feet. Whether the camera slips out of a backpack or a toddler drops it down a staircase, the Stylus 850 SW can take life’s hard knocks.

Waterproof for Underwater Fun
The Stylus 850 SW performs as well underwater as it does on land because its lightweight, aluminum exterior is matched with interior rubber gaskets and O-rings to seal out the elements. It can take photos while being fully submerged to depths of approximately 10 feet (3 meters). The inclusion of four preset underwater scene modes makes the Stylus 850 SW perfect for snorkeling or a day in the pool. It also features a water-repellant lens coating to prevent water droplets from forming on the lens to get crystal-clear shots no matter how wet the shooting environment.

Freezeproof for Icy Conditions
Unlike other point-and-shoot cameras that freeze up in frosty weather, the Stylus 850 SW still performs when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius) so it is ready to hit the slopes when you are.

Dustproof for Worry-free Fun
The rugged Stylus 850 SW is an ideal companion for a weekend in the great outdoors as it is impervious to dust, dirt and other particles. Shoot without worry in the wind and when the camera gets dirty, just rinse it off and keep shooting.

A Rainbow of Colors
The Stylus 850 SW is available in five stunning colors to suit your individual taste: blue, yellow, pink, black and silver.

Face Detection Technology
Face Detection Technology tracks faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) for sharp, brilliant portrait pictures.

Digital Image Stabilization
This camera features Digital Image Stabilization (DIS) to capture crisp, clear pictures. By boosting the camera’s ISO sensitivity and shutter speed, DIS freezes the action and provides blur-free images, even when you or your subject is moving.

In-Camera Panorama
In-camera panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the Olympus MasterTM Software 2 to stitch up to 10 images together.

Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. Shadow Adjustment Technology compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.

Large HyperCrystalTM LCD
The Stylus 850 SW features a 2.5-inch HyperCrystal LCD that displays clear, high-contrast images. HyperCrystal technology increases the LCD brightness for better visibility in low-light and bright-light situations – perfect for composing pictures underwater or in direct sunlight. Images are also viewable from more than 140 degrees, enabling photos to be composed from a wider range of angles and viewed by several people at once.

Perfect Shot Preview
The Stylus 850 SW features a Perfect Shot Preview mode that enables users to preview and select various photographic effects on a live, multi-window screen before snapping the shot. This feature enables users to see precisely what the image will look like when adjustments are made, ensuring users are capturing the exact image they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as zoom, exposure compensation, white balance and metering.

Perfect Fix In-Camera Editing
The Stylus 850 offers Red-Eye Fix and Shadow Adjustment Edit, in-camera editing features such as resizing, frames, text options, and saturation adjustments, enabling users to edit photos right in the camera. With the Perfect Fix function, multiple editing features can be applied at once.

All Olympus digital point-and-shoot cameras accept xD-Picture Card media. The Stylus 850 SW will also come equipped with an adapter, which will enable microSD memory cards to be used when capturing images. The microSD cards are emerging in consumer electronic devices, including mobile phones and PDAs. Users can also easily display photos on their HDTVs.

Practical and Fashionable Accessories
Olympus offers a number of optional accessories, specifically designed for the Stylus 850 SW. For users looking to capture their underwater adventures in depths beyond 10 feet (3 meters), Olympus offers the PT-041 underwater housing, which enables users to take pictures in depths to approximately 130 feet (40 meters). A red floating wrist strap frees consumers’ hands when swimming or chasing the next big wave, and a trendy silicone skin protects the camera from scratches.

Olympus also offers premium cases in a variety of new colors, including cream plaid and gray plaid as well as a new brown leather, which features a masculine wallet design. The premium cases are also available in black, pink and red leather. Durable, sporty neoprene cases are perfect for active or outdoor expeditions, and they are available in black and olive. The new olive color neoprene case features a carabineer, which can be hooked to a bag, swimming suit or hiking shorts. A neoprene armband case is the ideal accompaniment for surfing, hiking or any activity where having free hands is a must.

OLYMPUS Master 2 Software
OLYMPUS Master 2 software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to a computer quick and simple. Images are easily organized by folders or albums and are searchable by date in the Calendar View. With one-click editing tools, such as red-eye removal, images can be touched up before printing or emailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee? Theater Pack to create professional-quality slide shows and DVDs from your pictures using any of several built-in templates.

The Stylus 850 SW will be available in January 2008. It includes: a wrist strap, camera WIN/Mac USB cable, audio/video cable, LI-42B Li-Ion rechargeable battery and charger, manual, warranty card and OLYMPUS Master 2 software (CD-ROM).

U.S. Pricing
Stylus 850 SW Estimated Street Price: $299.99 (U.S.)

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:

  • Digital and Film Cameras as well as related Underwater Products and Accessories
  • Professional Digital SLR Imaging Systems as well as related Underwater Products and Accessories
  • Digital and Microcassette Recorders
  • Digital Media
  • Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

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