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PRESS RELEASE: New IDC Research: While Overall Holiday Sales Lag, U.S. Digital Camera Market Grows Over 20 Pct. in 2007
IDC has just released its latest report: "Q4 and Year End 2007 U.S. Digital Camera Market Share Review" (IDC #211047). Below are some highlights:
• Digital camera shipments including dSLRs grew 31 percent to 16.6 million units in Q4 2007. Despite a lackluster overall holiday season for CE, the digital camera market continued to defy expectations and post strong growth. Experienced consumers flocked to dSLRs, while doorbuster deals for Black Friday ensured players like Kodak, HP and Sony would be able to maintain and grow their shares.
• Canon was again number one with share of 23 percent, followed by Kodak (20 percent share) and Sony (18 percent share).
• From a yearly perspective, the U.S. market grew to 37.7 million units, a rate of 23 percent. Canon was number one for the third year in a row with a share of 23 percent, followed by Sony (18 percent) and Kodak (16 percent).
(First posted on Thursday, February 21, 2008 at 11:50 EST)
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