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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: New Firmware Update Now Available for JOBO’s High-Resolution 7-inch Digital Picture Frame

Free firmware update provides users with a new folder structure function allowing for organized slideshows of up to 10,000 images

Gummersbach, Germany (April 22, 2008) – JOBO AG announces today the availability of a free firmware update for current users of the JOBO Photo Display PDJ701. In addition, all new JOBO Photo Display PDJ701 products will include this firmware enhancement that allows Photo Display PDJ701 users to arrange up to 10,000 images that can be stored on the frame’s internal memory into individual folders for more organized slideshow presentations.

This firmware update installs the folder structure function on the Photo Display PDJ701. Current JOBO Photo Display PDJ701 owners can access Firmware Update PDJ701 v1.0.17 by visiting: www.jobo.com/firmwareupdate_pdj701 .

“The JOBO Photo Display PDJ701 has been our most popular digital picture frame to date,” said Johannes Bockemuehl-Simon, JOBO’s CEO. “We are pleased to provide our customers with this firmware update that will greatly enhance the viewing experience of their precious digital images.”

Featuring a 7” high-resolution and brilliant TFT-Color-LCD display designed to beautifully showcase digital images, this frame is designed to keep memories alive by showcasing digital pictures in an automatic slideshow presentation giving precious digital memories new life.

This JOBO digital picture frame features an 800 x 480 pixel resolution with a contrast ratio of 400:1 and a brightness of 230 cd/m². To view images on the high-resolution display, users just insert their camera’s media card into the frame to transfer the images or they can download digital image files from their PC onto the frame’s internal memory via the included USB cable. This frame supports all popular memory cards such as CF, SD, MMC, MS and xD. Easy to use buttons on the back of the frame supports intuitive operation of all important functions.

The 1 GB internal memory of the JOBO PDJ701 can store up to an amazing 10,000 pictures turning it into a deluxe digital photo album. In addition, the JOBO PDJ701 features an integrated rechargeable 1500 mAh Li-Ion battery allowing the digital picture frame to be used without the need for unsightly power cables or as a mobile device that can be brought anywhere the user wishes to share their images. This model also features a high-quality metal stand. This unit can also be powered via the supplied AC power adapter.

The JOBO PDJ701 also supports picture browsing, thumbnail mode and slideshow with various transition effects and also offers user-friendly functions such as Copy, Delete and Rotate photos as well as Picture Effects like “black and white”. This frame can also display a calendar and the time and feature an integrated alarm clock. It includes AC power adapters and can be powered on and off automatically by a timer.

JOBO PDJ701 Specifications:

  • 7” / 17.78 cm diagonal with 262,000 colors
  • Resolution: 800 x 480 Pixel (display range 720 x 480)
  • Contrast ratio: 400:1; brightness: 230 cd/m²
  • Internal memory: 1 GB, up to 10,000 images in optimum screen resolution
  • Integrated Li-Ion battery (1500 mAh)
  • Supported formats: JPG, BMP
  • Interfaces: card-slots for CF, SD, MMC, MS, MS Pro, xD; USB 2.0 High Speed
  • Functions: Picture-Showing-Mode (Picture Browsing, Thumbnail View, Slideshow), Editing (Copy, Delete, Rotate, Picture Effects), calendar, time, alarm, timer
  • Languages: German, English, French, Spanish, Italian, Dutch, Portuguese
  • Stand: high-quality metal
  • Dimensions (W x H x D): 8.1 x 6.2 x 1 inches (without stand)
  • Weight: 18.3 ounces (with stand)
The JOBO PDJ701 Photo Display includes: metal stand, USB-cable, power supply and Quick Start Guide. It is available for $179.

JOBO is a family-owned company now in its third generation of family leadership. Having been founded in 1923, it has built up a reputation for quality, professionalism, and commitment. These core values remain their keys for continuous success in times of vast technological changes, growing markets, and globalization.

Through innovation and ingenuity JOBO has created standards within the imaging industry. For example, JOBO created the product class of small-volume, high-quality photo processors. And NASA pictures of the first flight to the moon (Apollo 11) were processed using JOBO equipment.

JOBO is also one of the first exhibitors of the most important photo trade shows in the world – photokina, founded in 1950. Since then, close interaction with photo dealers and end users has been critical in making JOBO an indisputable market leader in the world of photography.

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(First posted on Thursday, April 24, 2008 at 09:17 EDT)

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