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Fujifilm's FinePix A850 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Fuji announces FinePix A850
(Monday, May 26, 2008 - 21:06 EDT)

Alongside its announcement of the FinePix Z200fd as covered in a separate news item, the Japanese imaging company has also unveiled one new model for its FinePix A-series.

The Fujifilm FinePix A850 has only been announced in Asian and European markets at this time, with no mention of plans for the North American market. The specifications point towards an affordable entry-level pricepoint, although no indication of planned pricing has yet been made by the company. Images are captured via a 1/2.5" CCD image sensor with 8.1 effective megapixel resolution, placed behind a Fujinon-branded 3x optical zoom lens that offers a rather tight 36mm-equivalent wide angle through to a 108mm telephoto. There's 24MB of internal memory as well as an SD / MMC card slot to cater for storage, and power comes from two AA batteries with alkalines in the product bundle. Other features include a 2.5" LCD with ~154,000 dot resolution, ISO sensitivities from 100 to 800, NTSC / PAL video and USB computer connectivity, and thirteen scene modes to keep things approachable while still giving a degree of control over the look of images.

Fujifilm's FinePix A850 is set to ship in the UK this July.

Fujifilm FinePix A850
Fujifilm's FinePix A850 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera TypeCompact
Model NumberA850
Dimensions3.7 x 2.4 x 1.2"
92.9 x 60.4 x 30.1mm
Weight135.0 g
4.7 oz
Planned Availability 2008
Image Capture
Sensor Type1/2.5" CCD
8.10 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
2304 x 1728 (4.0 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
LCD2.5", 154,000 pixels
Lens TypeFujinon
3x optical zoom
Image StabilizationNo
Focal Length6.1 - 18.3mm (actual)
36 - 108mm (35mm equivalent)
Aperture Rangef/2.8 - f/4.5 (wide) / f/4.9 - f/8.0 (tele)
Focusing SystemContrast Detect AF (Center)
Focusing RangeNormal: 24" - infinity (60 cm - infinity)
Macro: 2.4" - 33" (6 cm - 80 cm)
ISO SensitivityAuto, 100, 200, 400, 800
Shutter Speed8 - 1/2000 second
Exposure ModesProgram, Manual
Metering ModesTTL 256-zones metering
White BalanceImage Sensor - Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Internal FlashModes: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction & Slow Synchro
Range: (ISO AUTO): Wide-angle: approx. 30cm .2m / 1ft 13.8ft Telephoto: approx. 30cm- 2.5m / 1ft 8.2ft Macro: approx. 6cm 30cm / 2.4in 1ft
Scene ModesNatural Light, Portrait , Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text
Digital ZoomUp to 5.1x
Self TimerYes, 2 or 10 seconds
Movie FormatAVI (Motion JPEG) with audio
Recording MediumSD/MMC, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
Battery TypeAlkaline disposable, NiMH rechargeable
Battery Form Factor2 x AA
Product Bundle
SoftwareFinePix Viewer S / FinePix Viewer
Battery / Charger2 x AA Alkaline disposables battery
Flash Memory24.0MB Internal
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Tripod MountYes
Remote ControlYes, IR
More Photos
Fujifilm's FinePix A850 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix A850 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix A850 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix A850 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:

The FinePix A850 is the new addition to Fujifilm's A-Team

Fujifilm is pleased to announce the launch of the new Fujifilm FinePix A850. The stylish new camera joins the existing FinePix A920 and A900 in offering high-end technology to every-day users who want pofint-and-shot simplicity at an affordable price point, but are not prepared to compromise on image quality. The FinePix A850 features a sharp Fujinon 3x optical zoom lens, an 8 Megapixel CCD sensor and ISO 800 sensitivity at full resolution.

The FinePix A850 features Image Intelligence processing combined with a 3x Fujinon lens to deliver images of unrivalled quality. Fujifilm has employed decades of imaging know-how to ensure that each image, no matter how challenging the shooting conditions, is optimised for colour, tone, exposure and colour balance. This makes the FinePix A850 the perfect camera for beginners, because the combination of a sharp lens and cutting-edge image processing means that quality images, without overdue effort, will be produced time after time. Despite its modest credentials, Fujifilm employs its Picture Stabilisation (usually found on higher-priced models) to ensure that image blurring, caused by subject movement or camera shake, is kept to an absolute minimum.

In addition to this, the FinePix A850 offers handy features such as selectable scene modes and movie recording with sound, for versatility and ease of use.

An intuitive, icon-based Graphical User Interface (GUI) and simple button layout make it easy for users to navigate through menus and switch between shooting modes and scene positions.

The 14 selectable scene modes simplify shooting even further. With options including Beach, Snow, Sports and even Museum mode, users can be creative with their picture taking, regardless of the situation or their experience behind the lens.

The FinePix A850 features 24MB of internal memory, which is a great fallback storage option, so users can continue to shoot and save pictures even when the media card is full. What's more, the camera's low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.

Lastly, looks are everything for modern electronic products. Consumers demand elegant styling, beautiful curves, and simple ergonomics. They demand a product to be proud of. The FinePix A850 does not disappoint in any respect. It has the feel of a high-end camera, with a sculpted grip and metallic finish, and mimics models sold for more than twice the price.

Fujifilm has designed three key features into this model: excellent image quality, simple operation and amazingly good looks. The FinePix A850 is likely to be the hit camera for this summer's key selling season.

FinePix A850 features at a glance:

  • 8.1 Megapixels
  • 3x optical zoom
  • 2.5-inch LCD monitor
  • Selectable sensitivity up to ISO 800
  • 24MB internal memory permits shooting without a media card
  • Power source 2x AA-size alkaline (included),2x AA-size Ni-MH (optional) and AC Power Adapter AC-3V (optional)
  • Movie mode, 30 frames/ second with monaural sound
  • Picture stabilisation
  • 14 selectable scene positions

Availability & pricing
The FinePix A850 will be available from retailers from July. Pricing will be announced nearer to the date of the launch.*

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 420 people and has become one of the country's most popular photographic and imaging brands.

© 2008, Fujifilm (UK) Ltd. Specifications are subject to change.

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