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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PHANFARE.GIF PRESS RELEASE: Phanfare Announces iPhone App: Wireless Photo Sharing Takes the PC Out of the Loop


Phanfare's iPhone camera application lets you store photos in the cloud with a single click

METUCHEN, N.J. (June 9, 2008) -- Photo and video sharing service Phanfare (http://www.phanfare.com) today announced that it has developed a camera application for the new iPhone store that allows users to share iPhone photos on the Web with a single click. The photos are moved wirelessly to the Internet where they are immediately visible to friends and family and archivally stored.

Taking the Personal Computer Out of the Loop

The Phanfare camera application turns the iPhone into a connected digital camera that takes the PC out of the loop for uploading and sharing. Users enjoy the convenience and portability of the iPhone with all the benefits of cloud-based storage and sharing. After you take a picture, you can instantly add a caption, add the photo to an existing album or create a new album without ever leaving the application. For a demonstration of the Phanfare iPhone camera application, visit blog.phanfare.com.

"For consumers, digital photography was a huge step forward over film, but uploading digital photos to a computer is just too complicated," said Andrew Erlichson, Phanfare's CEO and co- founder. "The Phanfare iPhone app gets the computer out of the uploading loop and makes digital photography fun and convenient -- all with a single click."

Phanfare's iPhone app is fully integrated with the Phanfare photo and video sharing service, offering downloadable Mac and PC organizers, state of the art Web management and unlimited archival storage. Phanfare users can view their photos and videos on Phanfare's ad-free online albums and full-screen slideshows, on other websites, such as Facebook, and on their home computer using the Phanfare screensaver or even on their living room TV, using the Phanfare media server. Phanfare also provides a fully compatible iPhone viewing experience that allows browsing photos from any iPhone.

Phanfare offers 1GB of online storage free to each member. Free members can create online albums that combine photos and videos in an elegant presentation with no ads. Unlimited storage can be purchased for $54.95/year.

(Editor's Note: Erlichson has a brief video demonstration of the new Phanfare application on his blog at blog.phanfare.com.)



(First posted on Monday, June 9, 2008 at 14:31 EDT)

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