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Pentax's X70 digital camera. Photo provided by Pentax Imaging Co. Pentax: 24x zoom digicam, 15mm lens announced
(Monday, March 2, 2009 - 17:00 EST)

One day before the Photo Marketing Association tradeshow kicks off in Las Vegas, Nevada, Pentax has announced two new products for the show.

The Pentax X70 features a twelve megapixel image sensor coupled with a Pentax-branded 24x optical zoom lens that offers a useful 26mm-equivalent wide angle. The X70's image sensor is mounted on a moveable platter to provide for true mechanical, CCD-shift type image stabilization. Pentax X70 images and movies are framed and reviewed on either an electronic viewfinder or 2.7" LCD display, and stored on SD / SDHC cards or 33.6MB of built-in memory. The Pentax X70 is capable of high-definition 720p (1280 x 720 pixel) movie recording, but only at a reduced rate of 15 frames per second; full 30fps framerates are available at 848 x 480 pixels or below. More details on the Pentax X70, which ships from April 2009 priced at $400 or thereabouts, can be found in our Pentax X70 preview.

The new lens, meanwhile, is the smc PENTAX DA 15mm F4 ED AL, offering a 35mm-equivalent focal length of 23mm when used on a Pentax digital SLR. Priced at about $650 and likewise shipping from April 2009, this new lens includes hybrid aspherical and extra-low dispersion lens elements, has a quick-shift focusing system and built-in petal-shaped lens hood, and focuses down to six inches (18 centimeters).

Pentax X70
Pentax's X70 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Camera TypeEVF
Model NumberX70
Dimensions4.4 x 3.2 x 3.9"
112.0 x 82.0 x 99.0mm
Weight411.0 g
14.4 oz
Planned Price$399.95
Planned Availability 2009
Image Capture
Sensor Type1/2.33" CCD
12.70 megapixels (total)
12.00 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2672 (10.7 megapixels)
4000 x 2256 (9.0 megapixels)
2992 x 2992 (9.0 megapixels)
3072 x 2304 (7.1 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1024 x 768 (0.8 megapixels)
640 x 480 (0.3 megapixels)
0.8 megapixels
0.3 megapixels
Capture SpeedContinuous: 11.0 frames per second
Image Quality3 levels
Image Preview / Review
ViewfinderYes, EVF type; 200K dots color LCD
LCD2.7", 230,000 pixels
Lens TypePentax ED; 14 elements in 11 groups with 4 asph. and 3 ED elements
24x optical zoom
Image StabilizationYes
Focal Length4.6 - 110.4mm (actual)
26 - 624mm (35mm equivalent)
Aperture Rangef/2.8 (Wide) - f/5.0 (Tele)
Focusing SystemContrast detect with Face-priority AF; 9-area A uto, 99-area manual select, center with AF assist lamp
Focusing RangeNormal: 16" - infinity (40 cm - infinity)
Macro: 0.4" - 12" (1 cm - 30 cm)
ISO SensitivityAuto (50 - 6400), 50, 100, 200, 400, 800, 1600, 3200*, 6400* (* at 5MP or less)
Shutter Speed4 - 1/4000 second
Exposure ModesAperture, Shutter, Manual
Metering ModesMulti-segment, Center-weighted, Spot, Spot AF area
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Shade, Tungsten, Fluorescent (W, D, N), Manual, Manual
Internal FlashModes: Auto, flash on, flash off, redeye, slow sync, slow sync w/ redeye
Range: 29.9¡¦ (wide, auto ISO), 16.7¡¦ (tele, auto ISO)
Scene ModesLandscape, Portrait, Night Scene Portrait, Night Scene, Sport, Flower, Landscape, Flower, Portrait, Backlight, Half Length Portrait (3M), Night Scene, Night Scene Portrait, Stage Lighting, Surf & Snow, Baby, Kids, Pet, Food, Fireworks, Frame Composite (3M), Party, Museum, Sunset, Digital Wide (5M)
Digital ZoomUp to 6.25x
Self TimerYes, 10 or 2 seconds
Movie FormatAVI (Motion JPEG) with audio
Recording MediumSD/MMC, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherDC Input
Battery TypeLithium Ion rechargeable
Battery Form FactorProprietary D-LI92
Product Bundle
SoftwareSoftware CD-ROM S-SW87
Battery / Charger1 x Proprietary D-LI92 Lithium Ion rechargeable battery and charger
Flash Memory33.6MB Internal
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
More Photos
Pentax's X70 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's X70 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's X70 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's X70 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's X70 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's X70 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!

smc Pentax DA 15mm F4 ED AL Limited
smc Pentax DA 15mm F4 ED AL Limited lens. Photo provided by Pentax Imaging Co. Click for a bigger picture!
smc Pentax DA 15mm F4 ED AL Limited lens. Photo provided by Pentax Imaging Co. Click for a bigger picture!
smc Pentax DA 15mm F4 ED AL Limited lens. Photo provided by Pentax Imaging Co. Click for a bigger picture!

Original Source Press Release:


GOLDEN, CO. (March 2, 2009)…PENTAX Imaging Company has announced the PENTAX X70 Megazoom digital camera featuring a high magnification 24X optical zoom lens with wide-angle to super-telephoto coverage housed in a highly portable, compact, lightweight body.  With 12 megapixels, SLR-like styling and flexible exposure modes, the PENTAX X70 is a true bridge between compact digital cameras and digital SLRs. The X70 is the ideal camera for the intermediate to advanced shooter who wants to step up in form and function from digital compact offerings without the size, weight, and expense of a true DSLR camera. The X70 offers photographers the ease-of-use of a compact camera with powerful shooting options traditionally found on a DSLR, such as aperture/shutter priority and metered manual modes, true hardware sensor-movement Shake Reduction, fast operation, and a high quality zoom lens.  This  new model performs superbly and effortlessly in a variety of photographic situations from casual day-to-day snapshots to travel and sports photography.

Also announced is the smc PENTAX DA 15mm F4 ED AL Limited ultra wide-angle lens for PENTAX Digital SLR Cameras.  This latest model in PENTAX’s acclaimed Limited Lens series inherits all the attributes of this renowned product line including high quality image reproduction and high grade aluminum lens barrel finish, while providing users with a unique ultra wide-angle perspective. The lens will ship in April 2009 for $649.95 USD, while the PENTAX X70 will ship in April 2009 for $399.95 USD.

These PENTAX products will be displayed at PMA – The Worldwide Community of Imaging Associations Trade Show from March 3-5, 2009 in Las Vegas. More information is available here: http://www.pentaximaging.com 

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces.  For almost 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of Hoya Corporation.

# # #


Versatile 24X optical Megazoom lens accommodates a range of subjects
Within a compact, lightweight body, the X70 features a high magnification optical 24X zoom lens offering a focal-length coverage between a wide-angle 26mm to a super telephoto 624mm (in the 35mm format). This is ideal for wide-angle scenic shots or group photos, as well as getting closer to the action at a sporting event.  Coupled with the Intelligent Zoom function, the X70 zoom range may be extended to approximately 150 times (for a focal length of an astonishing approximately 3900mm in the 35mm format) without compromising the optical performance of the zoom lens.

High image quality
With 12.0 megapixels, a high-performance imaging engine, and the high quality PENTAX Megazoom lens, the X70 delivers super clear, high quality images in any shooting mode. Images at 12.0 megapixels are also suitable for printing at most large print sizes including 8x10, 11x17 and even larger poster size prints.

Large, easy-to-view 2.7 inch color LCD monitor
The PENTAX X70 features a large, bright 2.7 inch color LCD monitor with approximately 230,000 dots of resolution. An Anti-Reflection coating helps minimize glare from sunlight for more effective outdoor viewing. Also, the X70 comes with an electronic viewfinder for easy image composition and review in the brightest lighting conditions. You can also access the camera’s menus and other functions via the electronic viewfinder, so you will always be able to change settings no matter how bright it is outdoors.

Compact, lightweight design
The compact, lightweight design of the X70, one of the smallest and lightest cameras in it’s class, make it easy to transport and use.  However, the small size does not mean features are compromised.  The X70 includes a full range of automatic and manual features and functions.

Reliable Shake Reduction for sharp, blur-free images
The X70 incorporates an “image sensor shift” Shake Reduction system to assure sharply focused, blur-free images even under demanding photographic conditions  such as when shooting at full telephoto or when shooting a sunset or indoor scenes with very low light. By accurately detecting the amount of camera shake using a high-performance gyro sensor and shifting the CCD image sensor vertically and horizontally at high speed, the X70 offers an outstanding camera-shake compensation effect, equivalent to approximately three shutter steps.

High-speed Continuous Shooting mode to capture the decisive moment
The X70 lets the photographer capture the subject continuously at a maximum speed of approximately 11 images per second and up to 21 images in succession.* Coupled with the Auto-Tracking AF mode that keeps a fast-moving subject in focus all the time, the X70 is sure to capture that once in a lifetime, decisive moment in sharp focus. The X70 is perfect for shooting sports action and active children and pets.
* When the continuous-shooting mode is selected, the image size is fixed at 5M (2592 x 1944 pixels).

Fast Face Detection AF&AE captures up to 32 faces in focus in approx. 0.03 seconds
The X70 Face Detection function is effective for capturing casual snapshots of people by optimizing the focusing and exposure of up to 32 faces in a single image in approximately 0.03 seconds. The X70 also offers other user-friendly functions including Smile Capture which automatically releases the shutter the instant it detects the subject’s smile, and Blink Detection which warns the photographer when the subject’s eyes are closed at the moment of capture.

Movie capture in high-definition TV image quality with anti-shake protection
The X70 captures high quality movie clips, equivalent in image quality to that of high-definition TV (1280 x 720 pixels) at 15 frames per second. The X70 also features Movie SR mode,** which effectively minimizes annoying camera shake during movie capture. The X70 can also record video at 848x480, VGA and QVGA resolutions at 30 frames per second, for full video capture flexibility. As a result, the photographer enjoys high-quality, blur-free movie shooting with minimal effort.
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

Multi-mode exposure system
The X70 offers a choice of four exposure modes: Programmed AE, in which the camera automatically selects the optimal combination of aperture and shutter speed for a given subject and Aperture Priority AE, Shutter Priority AE and full Metered Manual modes, in which photographers are free to select either (or both) aperture and shutter speed to suit their photographic needs.

Auto Picture mode for the automatic selection of seven different shooting modes
The X70 features the advanced PENTAX Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by detecting the subject’s lighting, movement and other conditions. This user-friendly mode not only makes the right mode choice for the photographer (from Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport and Standard modes), but also features an Auto Macro mode, which automatically switches the camera’s focus range to macro in close-range applications.

Auto sensitivity control up to a high ISO of 6400
The X70 comes equipped with an Auto Sensitivity Control function, which automatically shifts the sensitivity level in relation to the subject’s lighting condition and the lens focal-length setting. This allows the photographer to use a high shutter speed in dimly lit locations, such as night scenes or indoor sports events to effectively minimize camera shake and subject blur. The auto sensitivity control range can be set between ISO 50 and ISO 6400, and is range adjustable.

Additional Features   

  • Image Format Choice proportions of 4:3, 3:2, 16:9 or 1:1.

  • Scene mode palette for easy selection from 20 scenes, including a new Baby mode for accurate exposure and skin tones when taking pictures of babies.

  • Overexposure compensation function to prevent blown out (or clipped) highlights.

  • A Super Macro mode may be used to shoot as close as 0.4 inches (one centimeter) away from a subject for stunning close-up details.

  • Digital Wide mode quickly stitches 2 images together for an extra wide-angle image (equivalent to 20mm in the 35mm format).

  • World time clock displays standard time in 75 cities in 28 time zones around the world for extra convenience when on the road.

  • Frame Composite mode (with 90 built-in image frames) offers fun and creative ways to style up your shots.

  • Approximately 33.6MB of built-in memory. Also compatible with SD and SDHC memory cards.

  • Red-eye reduction function corrects for red eyes as the result of flash photography. Red-eye reduction can be applied during capture, or as a post-capture filter.

PENTAX is a trademark of HOYA CORPORATION.
All other brands or product names are trademarks or registered trademarks of their respective companies.
This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
Print Image Matching is a trademark of Seiko Epson Corporation.
The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
Design and Specifications is subject to change without notice.

smc PENTAX DA 15mm F4 ED AL Limited Fact Sheet

Ultra wide-angle perspective
This new lens offers a 23mm angle of view (in the 35mm format) for eye-catching wide-angle images. Enjoy visual effects unique to ultra wide-angle lenses such as enhanced perspective and an expanded depth of field.  This lens is perfect for capturing sweeping landscapes, magnificent architecture and confined interiors.

Limited Lens series quality
The PENTAX Limited Lens series is designed for the ultimate in image reproduction. True to the Limited lens tradition, this new lens not only assures excellent image quality, but also produces sharp, clear images with minimal distortion and outstanding contrast even at the maximum aperture. The optical design has been optimized for digital photography, and the barrel, built-in hood, and cap are all made of a high-grade aluminum material that is shaped for perfect proportions.

High-performance optics
This lens incorporates a hybrid aspherical (AL) lens and an extra-low-dispersion (ED) glass optical element to assure high-quality images with minimal aberrations, including lateral chromatic aberration. Compared with other ultra wide-angle lenses, image distortion is also extremely low.

Compact, lightweight design
With newly developed optics, this ultra wide-angle lens design is extremely compact and lightweight.  It has no dome-shaped protrusion on the objective element, allowing the photographer to easily mount any 49mm diameter filters, including circular polarizing filters which are popular in landscape photography.

Additional features

  • Built-in flower-shaped lens hood, with extendible design for easy carrying

  • Minimum focusing distance of 0.5 feet (18 centimeters) for close-up photography

  • PENTAX-developed Quick-Shift Focus System for instant switching to manual-focus operation after the subject is acquired by the AF system

  • PENTAX-original Super Protect (SP) coating on front surface of the lens makes it easy wipe away fingerprints, cosmetics and other stains and smudges

PENTAX, and smc PENTAX are trademarks of HOYA CORPORATION.
Design and Specifications is subject to change without notice.

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