Medium format camera quality plus hand-held flexibility in one system

COPENHAGEN, April 30, 2009 -- Phase One, the leader in open-platform based medium format camera systems and solutions, today announced immediate availability of the Phase One P 40+ -- the company’s second Sensor+ enabled digital camera back/camera system.

Like the P 65+ introduced last year, this new system offers two separate image-capture modes. In normal mode, the P 40+ delivers full 40 megapixel captures for high-quality image details. And when shooting conditions demand, a photographer can push a button and instantly switch from 40 megapixels to 10 megapixels, gaining a four-fold increase in light sensitivity (ISO to 3200), and a capture rate of up to 1.8 frames per second --an ideal performance for hand-held and/or low-light conditions.

“Our second Sensor+ enabled system has been designed to deliver the fastest capture rate of any high-end medium format camera system on the market today,” said Jan H. Christiansen, marketing director for Phase One.  “Our relentless innovation is inspired by the needs of quality- conscious professional photographers who seek flexible and reliable camera systems that can work as hard as they do.”

The versatility of the P 40+ system is important for those who seek quality medium-format 16-bit capture under a variety of working conditions. Both modes feature a 12.5 f-stop dynamic range. From high-end wedding, fashion and fine-art photographers to photojournalists, the choice of capture modes in a single camera system frees photographers to focus on the job at hand rather than worry over equipment.

Best results of Sensor+ technology are available by processing images using Phase One Capture One software version 4.8 or higher.

The P40+ Camera System consists of a P40+ digital back and 645 AF camera body. Photo provided by Phase One Inc.

Technical specifications:

• P 40+ full resolution capture mode:
  • Resolution: 40 megapixels
  • Pixel size: 6 x 6 micron
  • RAW file compression: (IIQ large: 40 MB) (IIQ small: 26 MB)
  • ISO: 50, 100, 200, 400, 800
  • Capture rate: Up to 1.2 frames per second
• P 40+ Sensor+ capture mode:
  • Resolution: 10 megapixels
  • Pixel size: 12 x 12 micron
  • RAW file compression: (IIQ large: 10 MB) (IIQ small: 7 MB)
  • ISO: 200, 400, 800, 1600, 3200
  • Capture rate: up to 1.8 frames per second

Phase One P+ camera back mounts:

• Phase One 645 AF, Mamiya 645AFDII/ AFDIII, Mamiya RZ67 PRO IID via adaptor, Hasselblad H1 and H2, Hasselblad 555ELD, 553ELX, 503CW and 501CM, Contax 645.
• Wide angle & technical cameras: 4 x 5" via FlexAdaptor: Arca Swiss, Cambo, Linhof, Toyo, Sinar, Plaubel, Horseman.

Pricing & Availability
The P 40+ digital back starts at €14,990; the P 40+ camera system starts at €16,990. All products are available now.

More information
For full technical specs, please read more here: www.phaseone.com/p40.
For pricing and more information please contact a local Phase One dealer:  http://www.phaseone.com/Content/ContactUs/LocateDealer.aspx

Phase One P40+
Imaging technology
Lens Factor	1.3
Resolution	40 megapixels
Active pixels	7320 x 5484 pixels
CCD size effective	43.9 mm x 32.9 mm
Pixel size	6 x 6 micron
Image ratio	4:3
Dynamic range	12.5 f-stops
Exposure time	1/10,000 – 1 minute
Image quality	16bit-OptiColor +, 12 f-stops Dynamic+ and Lens+ technology
Battery Lifetime (up to captures / up to stand-by time*)	2500 / 4
Image buffer	1.3 GB High Speed RAM
P 40+ full resolution capture mode
Resolution	40 megapixels
Pixel size	6 x 6 micron
RAW file compression	IIQ large: 40 MB IIQ small: 26 MB
ISO	50, 100, 200, 400, 800
Capture time (frames per sec.**)	1.2
Sensor + capture mode
Resolution	10 megapixels
Pixel size	12 x 12 micron
RAW file compression	IIQ large: 10 MB IIQ small: 7 MB
ISO	200, 400, 800, 1600, 3200
Capture time (frames per sec.**)	1.8
Output files
Color depth	16 bit per color
Image file formats	All output formats of Capture One are possible: TIFF-RGB, TIFF-CMYK, JPEG
Color management	RGB, Embedded ICC profile, CMYK
LCD screen
Size	2.2"
Resolution	230,400 pixels
Viewing angle	160º
Lighting
Supports all photographic lights: Flash, tungsten, daylight, fluorescent, HMI
Operating conditions
Temperature	0º to 40ºC (32º to 122ºF)
Humidity	15 to 80% RH (non-condensing)
Computer minimum requirements
Mac	Fast Intel Core™ 2 Duo or later CPU, 4 GB RAM, Fast HDD: RAID 0 configured systems for max performance, Nvidia 8800 series graphics card or newer
PC	Intel® Pentium® 4, 2 GB RAM, 10 GB free hard disk space, IEEE 1394 interface, Windows XP®, Service Pack 3 or Windows Vista®, Service Pack 1
P+ back mounts
Phase One / Mamiya	Phase One 645 AF, Mamiya 645AFDII / AFDIII, Mamiya RZ67 PRO IID via adaptor
Phase One H101	Hasselblad H1 and H2
Hasselblad V	Hasselblad 555ELD, 553ELX, 503CW and 501CM Via adaptor: Mamiya RZ67 Pro II Mamiya RB67
Contax	Contax 645
Wide angle & technical cameras
4 x 5" via FlexAdaptor: Arca Swiss, Cambo, Linhof, Toyo, Sinar, Plaubel, Horseman.
Storage files
Phase Ones IIQ RAW file format speeds up the image capture and file transfer. It increases the storage capacity by turning the full 16 bit image data into a compact RAW file format. The default IIQ RAW-large format is completely lossless.
Software
Capture One 4.8 or later
Certifications
CE
.
Results are based on testing in Phase One’s testing department. Variation may be expected due to specific camera set up. Battery used for test is new 2500mAh Li+. *) standby Time will vary a lot depending on temperature, usage of battery and state of the back e.g. Zero Latency will increase power consumption significantly **) Maximum expected performance. The actual performance will be dependent on the camera model and on the camera and digital back capture modes

About Phase One
Phase One is a leading provider of digital image capture and work flow management technology. Phase One 645 Camera Systems and P+ digital backs open new possibilities, putting the focus back on the moment of capture. Phase One Capture One software helps streamline the capture and post-production process.  Supporting DSLR, medium- and large-format photographic equipment, Phase One products are renowned for their superior quality, flexibility and speed — enabling pro photographers to realize their most subtle and most complex visions without compromise.

Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai. For more information please, visit the Phase One web site on www.phaseone.com.

Phase One and Capture One are registered trademarks of Phase One A/S.  All other brand or product names are trademarks or registered trademarks of their respective holders.