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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Hasselblad CFV-39 digital back. PRESS RELEASE: Hasselblad Debuts CFV-39 Digital Back

29/06/2009 New Back Turns V System Cameras into Digital Workhorses

The new Hasselblad CFV-39 digital back, custom built to match the design and functionality of Hasselblad V cameras, turns every V camera into an easy-to-use digital workhorse.

The 39-megapixel back, with a sensor twice the size of premier DSLRs, features two capture modes and a new digital lens correction technology for Carl Zeiss lenses, powered by Mac- and Windows-compatible Phocus image processing software.

“Quickly and easily, the Hasselblad CFV-39 can transform a V System film camera into a high-performance digital camera,” says product manager Peter Stig. “Just snap on a charged battery, insert a CF card, add the back, and you’re ready to shoot.”

Among the CFV-39’s features and capabilities:

  • The Hasselblad Natural Color Solution offers a generic profile that delivers true colors right out of the box.
  • All V System cameras operate cable-free. The 202 FA, 203 FE, and 205 FCC are fully supported. Other 200 and 2000 series models can be used with C-type lenses only.
  • All F and FE lenses work seamlessly with the CFV-39 using 202FA, 203FE and 205TCC/FCC (camera requires slight modification).
  • There are two selectable image formats: square (29 megapixel, 5412x5412) and rectangular (39 megapixel, 5412x7212 pixels).
  • The sensor is 100 percent larger than a full-frame 35mm DSLR sensor.
  • Image storage options include using a CF card for untethered operation or computer hard drive for tethered operation.
  • A Hasselblad raw file format, 3F RAW (3FR), ensure that images captured with Hasselblad digital products are quickly, effectively, and safely stored on the available media.
  • The 3FR files can be opened directly in Adobe Photoshop CS4, in Aperture on Mac OS-X, and converted directly into Adobe’s DNG (Digital NeGative).
  • Hasselblad image files carry a full set of metadata, including capture conditions, keywords and copyright, facilitating image asset management solutions.
  • Fits traditional view cameras: with the V camera interface plate for mechanical attachment and the flash sync connection to trigger digital capture.
  • Capture rate of 1.4 sec per capture with 39 captures per minute.
  • ISO speeds range from 50 to 800.
  • H camera owners can gain full access to V lens DAC correction by using the CF lens adapter.

“The Hasselblad CFV-39 brings an ultra-high level of integration, flexibility, and image quality to the professional photographer who needs the best for mobile and studio shooting,” says Peter Stig.

For more information on the CFV-39, click here.

(First posted on Friday, July 3, 2009 at 10:04 EDT)

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