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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Leica Camera AG logo. Click to visit Leica's US website! PRESS RELEASE: Buy a New M-Lens* and Save!


Save from $200 to $500!

07/16/2009 - Leica Camera Inc. is offering customers who purchase selected M-Lenses* a mail-in rebate. The mail-in rebate amounts vary from $200 to $500. This promotion started on May 1, 2009 and ends on August 14, 2009.

The mail-in rebate for a brand new Leica M-Lens* is:

$5,000 and more and get $500 back (mail-in rebate)
$4,000 to $4,999 and get $400 back (mail-in rebate)
$3,000 to $3,999 and get $300 back (mail-in rebate)
$1,000 to $2,999 and get $200 back (mail-in rebate)

The mail-in rebates is based on the MSP of the M-Lens purchased. The purchase price of the M-Lens must be the MSP in the latest 2009 price list. A customer will not be entitled to a rebate if the lens wasn't new and/or imported by Leica Camera Inc.

This promotion is only valid for brand new lenses imported by Leica Camera Inc. and sold through an authorized Leica dealer in North America. The mail-in rebate offer is based on the MSP in the latest 2009 price list.

To qualify for the mail-in rebate, a customer must submit a mail-in rebate form, warranty card and a copy of the sales receipt. All mail-in rebates must be received by August 31, 2009. Processing of registration and mail-in rebate will take a minimum of 8 weeks from time of receipt.

For more information on the M-Lens* mail-in rebate promotion, contact your nearest authorized Leica dealer.

*The following lenses - 50mm/f0.95, 21mm/f.14 and 24/f.14 are excluded from the mail-in rebate promotion.


(First posted on Monday, July 20, 2009 at 12:16 EDT)

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