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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

The Boda V3 series lens bag. Photo provided by GoBoda. PRESS RELEASE: Passion, Perseverance and the Pursuit of Perfection: The Story of the BODA Lens Bags

“All-in-all, I will have to give the BODA Dry Lens Bag the PhotoWalkPro Seal of Approval for delivering what it promised.”
The BODA Dry Lens Bag Reviewed,” PhotoWalkPro, March 12, 2008

Passion, perseverance and the pursuit of perfection. These are the hallmarks of a good success story, and GoBoda has a good story to tell.

Almost a decade ago, photographer Jim Garner thought of the solution to a nagging problem. He had plenty of options for storing his camera equipment, but nothing for the actual photo shoot. What was the best way to keep all of his equipment handy and available? He pieced together a heavily modified messenger bag, and an idea was born.

After using it at a few weddings, word quickly spread. What started out as a few copies of that modified messenger bag for friends turned into a full-fledged independent design, and GoBoda was formed. In 2007, after careful planning and consideration, GoBoda formally introduced a series of lens bags that changed the photography industry.

“[Go]Boda takes a totally different approach with what they call a lens bag.”
Dave Bullock, “PMA08: BODA Lens Bags,” Wired: GadgetLab, February 2, 2008

The Boda V3 series lens bag. Photo provided by GoBoda. Click for a bigger picture!

The Boda V3 series lens bag.
Photo provided by GoBoda.

Invention and innovation at work.
The brainchild of award-winning photographer Jim Garner and his interpretation of feedback from hundreds of working photographers, BODA lens bags were designed to provide photographers with a practical solution for quickly and easily accessing their equipment during a photo shoot. Most camera bags were (and still are) designed for storage before and after the assignment, but BODA lens bags were designed for activity, enabling photographers to focus less on their gear during a shoot, and more on the moment.

The concept took off. Kudos, ideas and suggestions came pouring in, and Jim Garner and his team listened. In 2008, version 2 of the BODA bag launched with several enhancements, and the bags sold out. A cult following began to grow, and BODA bags started appearing in journals and blogs. Today, the BODA lens bag has become a staple for many of the world’s leading photographers, and customers can’t say enough about how their BODA bags have helped their productivity at photo shoots.

“Everything fit perfectly and the best part is that everything had its own place.”
MattK, Adobe Photoshop Lightroom Killer Tips, June 5, 2008

“The BODA Dry lens carrying system is by far my favorite bag of any kind that I've owned to date.”
Armin DeFiesta, February 20, 2008

But the story doesn’t end there.
With that kind of success, why not play it safe? Why would a small business put its livelihood on the line and spend the time and money to forge ahead with new product developments in this economy?

Because now more than ever, people are looking for value, and the team at GoBoda firmly believes that constant improvement and innovation are necessary to create that value. They are quite passionate about reaching for perfection. So they’ve spent the past year gathering more customer feedback, putting it all together, and working tirelessly with the best manufacturers to find ways to make their bags even more effective.

There have certainly been a few challenges along the way. Every detail of the process, from financing to design to production, has been carefully evaluated and occasionally challenged. Many companies are so anxious to cut costs and increase profitability that they end up cutting corners, but the team at GoBoda has been adamant about maintaining—even surpassing—some extremely high quality standards. At times, achieving that quality has meant having to stay strong, find another supplier, or find another way.

After more than a year of hard work, creative problem solving and perseverance, the results are in, and they’re worth the wait.

Rear view of the Boda V3 series lens bag. Photo provided by GoBoda. Click for a bigger picture!

Rear view of the Boda V3 series lens bag.
Photo provided by GoBoda.

The BODA V3 Series is here.
The next generation of GoBoda products launches this fall, and these exciting new bags will raise the standards for quality, functionality and value to a new level. The new BODA lens bags will maintain all of the features that have brought them success, with several key improvements that make them even more ergonomic, refined and durable.

In addition, GoBoda will launch a new product in the months ahead that will save on-the-go photographers both time and money: the BODA modular storage bag. This carefully constructed roller bag with built-in safety padding is the perfect solution for traveling: the lens bag fits right into it! There’s no need to reorganize or repack—just stow, zip and go. And the GoBoda innovations continue throughout 2010, with an exciting line-up of new products and accessories that will take the company to the next level.

“I truly have had nothing but a positive experience with every aspect of my BODA.”
Matthew DeJesus, February 7, 2008

With the right ingredients, small companies can succeed.
GoBoda’s relentless pursuit of quality, combined with the ability to listen and adapt along the way, are precisely the qualities that will ensure the company’s continued success despite the challenges of the current economic environment. Passion, perseverance and the pursuit of perfection—it’s the GoBoda way.

For more details about the GoBoda and the new BODA V3 bags, visit the GoBoda blog at http://livegoboda.com/blog.


(First posted on Thursday, October 1, 2009 at 23:15 EDT)

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