New System Automatically Calibrates TVs Using Integrated Software

LAS VEGAS --(Business Wire)-- Jan 04, 2010 Datacolor®, a global leader in digital color management technology, along with its product development partner, Portrait Displays, Inc., announced they will demonstrate an incredible breakthrough in TV calibration with their new Spyder3HDMI® calibration system. The companies will display the new TV color calibration technology at their booth located inside the HDMI TechZone in the South Hall of the Las Vegas Convention Center during the Consumer Electronics Show (South Hall, Booth #20309)

Spyder3HDMI automatically calibrates any digital TV using an HDMI connection, eliminating the need for a computer or cumbersome third party solution that requires OSD adjustments. The software, including all dialogs and color targets, is embedded directly into the TV for easy calibration. With Spyder3HDMI, professional color adjustments are no longer proprietary to only sophisticated users or installation technicians but available to everyone. Anyone can now benefit from properly calibrated color to maximize their viewing experience. The built-in, step-by-step process calibrates the color of each TV to its specific environment.

"Consumers are making significant investments in their home theater systems but often lack the knowledge or proper tools to get their big screen TVs to perform at optimum levels," says Christoph Gamper, Vice President, Consumer Business Unit, Datacolor. "Spyder3HDMI takes the frustration and guesswork out of calibrating your TV and simplifies the process by embedding the software and step-by-step instructions directly into the TVs operating environment. Once calibrated, consumers will see an amazing difference in the viewing experience, as well as a reduction in their energy consumption because a calibrated TV is more energy efficient," Mr. Gamper added.

TV manufacturers, Original Design Manufacturers (ODMs) and Original Equipment Manufacturers (OEMs) are invited to visit Datacolor and Portrait Displays at the HDMI TechZone to learn how easy it is incorporate the color calibration software into their TV product line. Calibration set-up instructions can be designed to match each manufacturer's On-Screen Display (OSD) for a seamless, customized look.

About Datacolor
Datacolor is a global leader in color management solutions and color communication technology. The world's leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor's innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor's global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit http://www.datacolor.com.

About Portrait Displays, Inc.
Portrait Displays, Inc., since 1986, is a leading software developer for display technologies including PCs and Consumer Electronics television platforms. With its world-leading Display Tune® and Pivot® software, Portrait Displays has been pioneering On-Screen Display (OSD) management of PC displays as well as software display rotation solutions that provide visual improvement and productivity enhancement applications to display companies globally. Portrait Displays' software is bundled with displays from leading manufacturers throughout the world. Portrait Displays, Inc., is a private corporation with headquarters in Pleasanton, California, USA; representatives in Europe, Taiwan, China, and Korea. For more information about Portrait Displays and its products or services, visit http://www.portrait.com.