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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

The Red Dot Design Award logo. Click here to visit the Red Dot Design Award website! PRESS RELEASE: Red Dot Design Award Winner 2010


March 2010 – We are happy to share with you that our new Kata backpack “Bumblebee Ultra Light” has won the prestigious red dot design award for 2010.

The reddot design award is an international design competition. This year more than 1,600 companies from 57 countries took part in the competition with a total of 4,252 entries.

Our product was competing in the “Entertainment Technology and Cameras” category and in previous years the iPod nano and the Nikon D3 were among the winners in this category.

As an award winning product, the Bumblebee Ultra Light will be presented in the reddot design museum in Germany, in the reddot Yearbook and on the online exhibition.

Kata's Bumblebee-222 Ultra Light backpack. Photo provided by Kata Vitec Ltd. Click for a bigger picture!


Kata's Bumblebee-222 Ultra Light backpack.
Photo provided by Kata Vitec Ltd.

"We are honored to have won this award; the Bumblebee is part of our new Lightweight Protection Ultra-Light Collection and features a combination of technology, materials and design which embody the ultimate essences of Lightweight Protection without compromises. This is truly a fantastic achievement, adding to many awards and recognition won by our team over the years" says Galya Harish, Kata's Line Manager.

Bumblebee-222 UL is a Camera + bag designed with a double compartment concept -- In the lower compartment there is room for a Pro DSLR with up to 70-200 F/2.8 lens attached + additional body + 4 lenses + flash + accessories while in the upper compartment there is plenty of space for personal effects. Additional storage is available for 17" laptops and other personal effects. When needed the lower compartment can be emptied of the padded dividers and pouches and the zippered partition between the two compartments can be opened to create one large storage space.

To learn more please visit: www.kata-bags.com

The Bumblebee-backpack, loaded with a Canon DSLR, four lenses, flash strobe, tripod, notebook computer and accessories. Photo provided by Kata Vitec Ltd. Click for a bigger picture!


The Bumblebee-backpack, loaded with a Canon DSLR, four lenses, flash strobe, tripod, notebook computer and accessories.
Photo provided by Kata Vitec Ltd.


(First posted on Wednesday, March 31, 2010 at 15:26 EDT)

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