The new camera is available in two different colors - either Jewel Pink or Precious White. In both cases, the camera itself is identical to the existing W350 save for the body color and some design elements on the front panel. The white variant adds a star-like pattern with several rhinestones inlaid in the pattern. The pink model meanwhile also has rhinestones, but adds a faceted bezel and floral pattern.

The Sony Cyber-shot DSC-W350 has a fourteen megapixel imager coupled to a Carl Zeiss Vario-Tessar branded 4x optical zoom lens, and a 2.7-inch, 230,400 dot LCD display. The W350 features Optical SteadyShot image stabilization, to help combat blur from camera shake. There's also NTSC / PAL switchable composite standard-def video outputs, USB 2.0 High Speed connectivity, and 720p high-def video capture. The Sony W350 shipped in the US from January 2010, priced at around $200. For more details, read our Sony W350 preview.