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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Tiffen's logo. Click here to visit the Tiffen website! PRESS RELEASE: Two New Diffusion Filters Added To Tiffen Lineup


The Tiffen Company, the world’s premier manufacturer of photographic accessories including well-respected brand name products in the consumer, video, motion picture and television imaging markets, announced today at the NAB Show, the addition of two new diffusion filters to their award-winning optical filter line -- Soft/FX® Black Pro-Mist® and Black Glimmer Digital Diffusion/FX®.

The Tiffen Soft/FX Black Pro-Mist is a combination of the existing Soft/FX filter and Black Pro-Mist filter. The Soft/FX ½ is maintained throughout with a range of Black Pro-Mist densities, which produces an ethereal mood to images. The filter provides a wide range of diffusion, while toning down excessive sharpness and creating a soft pastel effect. In addition, this filter combination reveals more shadow detail and produces a dreamy glow to subjects with enhanced but controlled halation.

The Tiffen Black Glimmer Digital Diffusion/FX is a unique filter that cannot be reproduced by any combination of diffusion filters. Using the same advanced diffusion filter technology as the Digital Diffusion/FX, Tiffen has produced a filter ideal for High-definition cameras. producing enhanced beauty, while maintaining the richness of colors and blacks. This diffusion filter maintains sharpness and softens detail in a unique manner, brightens all skintones and adds a mild glow and silky transition to highlights.

These new filters are now available in sizes 4x4 and 4x5.650. Other motion picture sizes are available upon request.


(First posted on Monday, April 12, 2010 at 11:33 EDT)

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