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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

The MicroFlip logo. Courtesy of Hullett Practical Marketing Group. PRESS RELEASE: Hullet announces MicroFlip Flash Bracket


The Hullett Practical Marketing Group of Westminster, Maryland announces the launch of their new MicroFlip Flash Bracket. Designed and manufactured in the USA by Novacon Products, The MicroFlip was invented by Conrad Sloop, former owner and designer of Stroboframe® Flash Brackets. The Micro-Flip implements the experience, knowledge and ingenuity of Sloop into the DSLR world of today. MicroFlips are in stock and ready for shipment

The Micro-Flip employs several brand new and patented innovations including a “flush-mount” stainless steel upright arm that is so thin it “disappears” into the DSLR’s grip yet maintains the rigidity necessary to support large flashes. This disappearing upright arm design makes the MicroFlip the smallest, most compact design of any fully rotating vertical to horizontal flash rotating system on the market today. Another innovation is the clever cable slots cut into the flash arm that allow you to elegantly mount your off-camera cord in an unobtrusive manner.

The MicroFlip Flash Bracket in landscape orientation. Photo provided by Hullett Practical Marketing Group. Click for a bigger picture! The MicroFlip Flash Bracket in portrait orientation. Photo provided by Hullett Practical Marketing Group. Click for a bigger picture!

The MicroFlip Flash Bracket in landscape (left) and portrait (right) orientations.
Photos provided by Hullett Practical Marketing Group.

Says’ Hullett “The MicroFlip, by way of its disappearing upright arm design gives the photographer the full comfort of shooting horizontal and vertical images without the cumbersome feel of a flash bracket. It’s like shooting without a bracket at all”.

  • Unique upright arm design makes the MicroFlip the lightest, most compact horizontal/vertical flip design available.
  • 301 Stainless Spring Steel Upright arm mounts flush against the camera’s grip, for no camera “twist” and ultra-comfortable use.
  • Highest possible quality materials and workmanship.
  • Unique cord slots hold your off-camera cord in place, no dangling
  • Flash stays in proper orientation in horizontal or vertical modes eliminating side shadows and red-eye.

Cat. No.

Description MSRP MAP (Street)
MFFB1 MicroFlip Flash Bracket $199.99 $149.99

The MicroFlip Flash Bracket mounted on a Nikon digital SLR. Photo provided by Hullett Practical Marketing Group. Click for a bigger picture!


The MicroFlip Flash Bracket mounted on a Nikon digital SLR.
Photo provided by Hullett Practical Marketing Group.


(First posted on Monday, April 26, 2010 at 16:49 EDT)

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