High-Performance Memory Cards and Card Reader Available at Leading Photo Retailers Worldwide

Fremont, CA, April 27, 2010 – Lexar Media, a leading global provider of memory products for digital media, today announced the availability of the award-winning Lexar® Professional ExpressCard™ CompactFlash® (CF) Reader and the Lexar Professional 600x and 300x 32GB CF cards in traditional and online retail channels. For additional information about the Lexar Professional 600x and 300x CF cards or the ExpressCard CF Reader, visit www.lexar.com.

“High-end amateur and professional photographers are consistently capturing larger file sizes, either in the form of RAW digital images or high-definition videos, and retailers are now providing solutions to store and manage that content,” said Manisha Sharma, director of worldwide memory card product marketing, Lexar Media. “The Lexar Professional 600x and 300x 32GB cards store more of the images and memories that matter, and provide enhanced file transfer speeds when paired with the Professional ExpressCard CF Reader. We’re pleased to be offering these workflow-improving solutions to our extensive network of photo resellers.”

The Lexar Professional 600x and 300x CF memory cards offer increased speed and performance, with a guaranteed minimum sustained write speed capability of 90MB/s and 45MB/s, respectively, when paired with an UDMA 6-enabled device. The Lexar Professional ExpressCard CF Reader is a portable, high-performance reader that requires no cables and connects directly to a PC or Mac® laptop computer’s ExpressCard slot. The reader is compatible with all UDMA and non-UDMA CF cards, supports read/write speeds up to 133MB/s, and features a design with an extra deep card slot for added card protection.

Lexar's 32GB Professional 600x UDMA CompactFlash card. Photo provided by Lexar Media Inc.

In addition to high-speed performance, the Lexar Professional 600x and 300x cards and the ExpressCard CF Reader provide consumers with the reliability they have come to expect from Lexar. All Lexar memory card and card reader designs are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras and memory card devices, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a high level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.

Customers can also access Lexar’s Digital Photography website, a dedicated, online resource and tips destination (http://www.lexar.com/dp/), and can leverage phone and live-chat tech support. Lexar provides these services and resources to customers to minimize the time required for troubleshooting card issues and to provide tools for photographers to optimize their shooting and focus on capturing great images.

All Lexar Professional memory cards include a limited lifetime warranty, a free downloadable copy of Image Rescue® 4 software, and exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe® Photoshop® Lightroom®, Adobe Photoshop Elements, and Adobe Premiere® Elements software. The Lexar Professional ExpressCard CF Reader includes a two-year limited warranty, and free, dedicated customer support.

Lexar's Professional ExpressCard CompactFlash Reader. Photo provided by Lexar Media Inc.

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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.

Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, Image Rescue and When Memory Matters are trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. Adobe, Lightroom, Photoshop, and Premiere are registered trademarks of Adobe Systems Incorporated. ExpressCard is a trademark of PCMCIA. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.

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