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The Rogue FlashBender Small Positionable Reflector, rolled up to act as a snoot. Photo provided by ExpoImaging Inc. ExpoImaging launches Rogue FlashBender positionable modifiers
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(Monday, June 7, 2010 - 15:09 EDT)

ExpoImaging has today announced the debut of its new Rogue Photographic Design product line, consisting of lighting equipment for use with small flash strobes.

The company has introduced three Rogue FlashBender light modifiers as the first products in the new line. ExpoImaging's Rogue FlashBenders secure snugly to the top of any standard shoe-mount flash strobe with a velcro strap that surrounds the flash head without any adhesives or modification, and are available in three different shapes / sizes -- Bounce Card, Small Positionable Reflector, and Large Positionable Reflector. All three patent-pending models are fold flat for easy storage between sessions, and feature a color-neutral, wipe-clean synthetic reflector surface that won't affect flash color temperature. The Bounce Card model includes one positionable rod that allows it to be bent in a single plane, to bounce light in a variety of directions. The Small and Large Positionable Reflector models incorporate two or three positionable rods respectively, allowing them to be formed into more complex shapes that aim light where it's needed -- even rolled to form a flash snoot.

The Rogue FlashBender modifiers are available immediately from ExpoImaging's website, and from its distribution partners worldwide. The Bounce Card model with single positioning rod is priced at $29.95. The Small Reflector model, with two rods, costs $34.95. Finally, the Large Reflector model, which includes three positioning rods, is priced at $39.95. It's also possible to buy all three together in a set for $104.85.

More details can be found on the ExpoImaging website.

The Rogue FlashBender Bounce Card. Photo provided by ExpoImaging Inc. Click for a bigger picture! The Rogue FlashBender Small Positionable Reflector. Photo provided by ExpoImaging Inc. Click for a bigger picture! The Rogue FlashBender Large Positionable Reflector. Photo provided by ExpoImaging Inc. Click for a bigger picture!

The Rogue FlashBender series includes three models - the Bounce Card (left), Small Reflector (middle), and Large Reflector (right).
Photos provided by ExpoImaging Inc.

Original Source Press Release:

New FlashBenders From Rogue Photographic Design Allow Photographers To Bend And Manipulate Light For Unparalleled Control And Creative Possibility

The first release in ExpoImaging’s new Rogue line of innovative lighting accessories, flexible, shapeable Rogue FlashBenders, create situation-specific lighting

WATSONVILLE, Calif., June 7, 2010—ExpoImaging,Inc., which markets, designs, manufactures and distributes innovative camera accessories to the photographic market, today announced the release of Rogue FlashBenders, the first of several tools in a newly created Rogue Photographic Design line of light modification products. Rogue FlashBenders comprise a new system of positionable modifiers for shoe mount flash that offer precision lighting control for small strobe enthusiasts.

The flexible, shapeable Rogue FlashBenders were created to enable photographers to direct light exactly where it’s needed or to shield it from where it’s not. The patent-pending design incorporates positionable rods that molds the reflectors to a given shape and holds them firmly in place. Manufactured from the highest quality materials, these versatile, portable and rugged light modifiers can be attached and shaped in seconds, then removed and folded flat to fit into any gear bag just as quickly.

“Whether you’re a professional or amateur photographer, shooting in-studio or on-location, lighting with strobes involves controlling and shaping the light to get the image you want,” said Erik Sowder, CEO of ExpoImaging, Inc. “We believe Rogue FlashBenders represent a leap forward in terms of versatility, control and convenience for anyone shooting with shoe mount flash.”

FlashBenders install quickly with an easy belt attachment and are designed to work with all makes and models of shoe mount flash, thereby reducing both the need for model-specific purchases and total amount of gear carried.

The Rogue FlashBender series allow all manner of reflector positions. Shown is the Large Positionable Reflector on a Nikon Speedlight flash strobe. Photo provided by ExpoImaging Inc. Click for a bigger picture!


The Rogue FlashBender series allow all manner of reflector positions. Shown is the Large Positionable Reflector on a Nikon Speedlight flash strobe.
Photo provided by ExpoImaging Inc.

Currently, Rogue FlashBenders are available in three models:

  1. The Bounce Card/Flag can be used either as a reflector to bounce light onto a subject or as a flag to shield it away. The Bounce Card/Flag contains one (1) positionable rod to mold the product and hold it in place; the Bounce Card weighs approximately 3 oz. (85g) and measures approximately 5” x 9” (127mm x 228mm).

  2. The Small Reflector can be used as a reflector, flag or as a snoot to produce a narrow circle of light. The Small Reflector includes two (2) positional rods, weighs approximately 3 oz. (85g) and measures approximately 10” x 7” (254mm x 178mm).

The Large Reflector can be used as a reflector, flag or as a snoot. The Large Reflector offers twice the reflective surface area of the Small Reflector, includes three (3) positional rods, weighs approximately 6 oz. (170g) and measures approximately 10” x 11” (254mm x 280mm).

Pricing and Availability
Rouge FlashBenders are available now individually or as a complete set through ExpoImaging’s distribution partners worldwide or online at www.expoimaging.com. The Bounce Card/Flag is priced at $29.95; the Small Reflector at $34.95 and the Large Reflector at $39.95. The 3-piece set is available for $104.85.

About Rogue Photographic Design
Created by ExpoImaging,Rogue Photographic Design is a new line of innovative lighting equipment for small strobe lighting enthusiasts. These versatile new lighting tools provide photographers with remarkable power to control the light from their shoe mount flashes. More information about current (and future) offerings from Rogue Photographic Design is available at www.expoimaging.com.

About ExpoImaging, Inc.
ExpoImaging, Inc., markets, designs, manufactures and distributes innovative camera accessories to the photographic market. ExpoImaging is the pioneer in digital white balance filters and is the exclusive worldwide distributor of Rogue Photographic Design, ExpoDisc White Balance Filters and the ExpoAperture2 Depth-of-Field Guide. ExpoImaging is also the exclusive U.S. distributor of Ray Flash: The Ring Light Adapter. These unique products are available at select photography dealers worldwide or online at www.expoimaging.com.

The Rogue FlashBender Small Positionable Reflector, rolled up to act as a snoot. Photo provided by ExpoImaging Inc. Click for a bigger picture!


The Rogue FlashBender Small Positionable Reflector, rolled up to act as a snoot.
Photo provided by ExpoImaging Inc.

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