DxOMark’s unique RAW-based measurements now available for each specific lens-camera combination

June 22, 2010 – DxO Labs today unveiled DxOMark 2010, the new version of its successful dxomark.com website, adding objective RAW-based lens performance measurements to its existing database of camera sensor measurements. DxOMark 2010 also proposes fifteen different DxOMark Scores to assess the various aspects of image quality and to help rank and compare lenses and cameras.

Freely accessible, DxOMark is designed to serve the entire imaging community, particularly serious and demanding photographers along with photography experts and journalists.

About the new DxOMark 2010 Measurement Database
Initially covering about 540 cameras-lens combinations, with dozens to follow each month, DxOMark measurement database is the ultimate source of objective, independent metrics on camera image quality. In order to guarantee the accuracy and consistency of its database, DxO Labs, an industry leader in Image Quality Evaluation, performs all measurements in its own labs, never relying on any manufacturer data. DxO Labs uses state-of-the-art equipment and open measurement protocols compliant with international and industry standards.

DxOMark measurements are performed on RAW images and are specific to each lens-camera combination. “We found that the same lens can produce big differences in image quality performance when coupled with different camera bodies, which is why DxO Labs has taken the time and trouble to evaluate lens-camera combinations instead of testing lenses and bodies on their own,” said Nicolas Touchard, Vice President of Marketing, DxO Labs Image Quality Evaluation.

About the new DxOMark 2010 Scores
To complement the lens and camera sensor Measurement Database, DxOMark also proposes fifteen Scores to help users to quickly assess and compare the intrinsic RAW performance of lenses and cameras. These Scores are based either on photographic Use Cases such as Travel, Portrait, Landscape, etc., or key optical metrics such as resolution, distortion, etc., allowing fair and objective comparisons of photographic equipment within the context of specific needs.

About DxOMark
Sponsored by DxO Labs, DxOMark is the reliable, objective, manufacturer-independent source of information about camera and lens image quality that demanding photographers can trust.

There are many valuable resources available through traditional and web media to help assess the image quality of digital cameras, but only DxOMark consistently uses RAW data. DxOMark thus makes it possible for photographers who shoot in RAW to assess the intrinsic quality of their lenses and cameras before the impact of any RAW conversion.

DxOMark measurements rely on DxO Analyzer, the world’s leading turn-key laboratory solution for image quality evaluation. Thanks to its accuracy, completeness, and reliability, DxO Analyzer has become the reference tool for numerous leading imaging industry players, photography magazines, and websites.

About DxO Labs
DxO Labs offers products and solutions ensuring excellence in digital imaging. The company develops and licenses patented intellectual property serving the entire digital imaging chain:

• For consumer electronics OEM/ODM (such as digital camera and camera phone vendors): embedded software and silicon architectures for real time still and video image processing;

• For imaging component suppliers (camera module manufacturers, sensor vendors, and processor vendors) as well as photography journalists and imaging experts: image quality evaluation and measurement tools;

• For serious and demanding photographers, PC and Mac solutions to enhance cameras image quality.

For more information, visit DxO Labs website at
www.dxo.com

DxO and DxOMark are registered trademarks of DxO Labs. Other trademarks and trade names may be used in this document to refer to either the entities claiming the marks and names or their products. DxO Labs disclaims any proprietary interest in trademarks and trade names other than its own.