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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Tiffen's logo. Click here to visit the Tiffen website! PRESS RELEASE: Tiffen Announces Software Update For Photo Fx Ultra For Apple® iPad


Photo fx Ultra V2 Offers An Array Of Additional Features

Hauppauge, N.Y., July 29, 2010 – The Tiffen Company, a Long Island-based leading manufacturer and distributor of award winning accessories for the still imaging, motion picture and broadcast markets, announced an update to the popular Photo fx Ultra, a photo enhancement software application for the Apple iPad. The Photo fx Ultra v2 is available at the Apple iTunes store for $5.99 andfree update to current Photo fx Ultra users.

What’s new. The added Paint filter to the Image group with the following brushes: Color, Clone, Blur, Black and White, Mosaic, Red Eye, Repair, Scatter and Eraser. New Photographic Group offers opacity control added to the Mask brush settings and crop and rotation enhancement. Now users can rotate by 1/10 of a degree. Photo fx Ultra v2 also has corrected Tint feature.

Photo fx Ultra v2, while similar in content to Photo fx for the iPhone provides an impressive user interface that takes full advantage of the increased screen size and higher resolution available. Features include a new Color Correct filter, more presets, a search capability for all filters and effects and file compatibility* with Tiffen's Dfx Digital Filter still image editions that run as a standalone application or plug-in for Adobe Photoshop or Apple Aperture, allowing the transfer of filter settings.

Other features include: - Levels filter, Sharpen, Auto - Eye Light, Color Compensating, Color Conversion, Light Balancing and Photographic filters, Opacity control for Masking brush settings, Crop and Rotation Enhancements including Crop to standard print sizes such as: 4x6, 5x7, 8x8, 8x10, 8x12, 11x14, 12x12, 12x18, 16x19, 16x20, 16x24 and 20x30, Rotation control by 1/10 of a degree and user defined rotation angle.

For a complete features listing and to see screen images of Photo fx Ultra V2, please visit the Tiffen website at: www.tiffen /photofx_ultra_homepage.html

*Compatibility is handled by emailing a setup file.


(First posted on Thursday, July 29, 2010 at 16:30 EDT)

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