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Samsung's PL90 digital camera. Photo provided by Samsung Electronics Co. Ltd. Samsung PL90: Consumer compact cuts out cabling
(Wednesday, August 4, 2010 - 10:30 EDT)

Samsung Electronics Co. Ltd. has today announced its PL90 digital camera, an affordable compact camera that helps you pack light when traveling.

The Samsung PL90 has an unusual design that incorporates a retractable USB jack into the camera body, allowing it to be plugged directly into a computer without the need for a cable -- at least, if the design and location of the computer's USB jacks doesn't prevent this. The PL90 also includes not only an auto-installing imaging utility on the camera's internal memory, but also the ability to recharge the camera from the USB jack. The imaging utility provides basic image and video viewing and editing functionality, as well as the ability to upload data to Facebook, Flickr, and YouTube.

Beyond this unusual feature, the Samsung PL90 is a relatively conventional compact entry-level model. It features twelve megapixel resolution, a Samsung-branded 4x optical zoom lens with a 28mm wide angle, and a 2.7-inch LCD display with 230,000 dot resolution. Power comes from a proprietary lithium ion rechargeable battery.

Pricing for the Samsung PL90 is set at around US$150, and availability is slated for September 2010. More details can be found in our Samsung PL90 preview.

Samsung PL90
Samsung's PL90 digital camera. Photo provided by Samsung Electronics Co. Ltd. Click for a bigger picture!
Camera TypeUltra Compact
Model NumberNorth America: PL90
Dimensions3.9 x 2.2 x 0.7 in.
(99 x 56 x 18 mm)
Planned Price$150
Planned AvailabilitySeptember 2010
Image Capture
Sensor Type Approx. 0.00 in. diagonal
12.20 megapixels (total)
Image Preview / Review
LCD2.7 in. diagonal
230,000 dots (approx. 77,000 pixels)
Lens TypeSamsung
4x optical zoom
Focal Length5.0 - 20.2mm (actual)
28 - 113mm (35mm equivalent)
Aperture Rangef/2.8 (wide) / f/6.3 (tele) - ??
Focusing SystemContrast detection
Computer USB -- Type Unknown
OtherBuilt-In USB Connector
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary
Product Bundle
Battery / Charger1 x Proprietary Lithium-ion rechargeable battery
Internal MicrophoneYes
Internal SpeakerYes
NotesBuilt-in USB Plug, Smart Auto Function, Objective Tracking AF, Smart Album, Perfect Portrait System: Beauty Shot / Face Detection / Self Portrait / Smile Shot / Blink Detection/Red-eye Fix.
More Photos
Samsung's PL90 digital camera. Photo provided by Samsung Electronics Co. Ltd. Click for a bigger picture!
Samsung's PL90 digital camera. Photo provided by Samsung Electronics Co. Ltd. Click for a bigger picture!
Samsung's PL90 digital camera. Photo provided by Samsung Electronics Co. Ltd. Click for a bigger picture!

Original Source Press Release:

Samsung's Latest All-In-One Camera Offers The Ability To Capture And Connect On-The-Go

The PL90 is Designed With a Built-In USB Connector, Eliminating the Need for Wires and Cords

Ridgefield Park, NJ (August 4, 2010) – Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, today announced the 12.2 mega-pixel PL90 digital camera featuring a built-in USB connector, enabling consumers to capture images and connect to a computer on the move without the need for additional wires or cords.

The PL90’s integrated USB connector allows content to be shared with friends and family quickly and easily, with the camera’s plug and play capabilities, including the Auto-install intelli-studio software, and instant access to any computer via the USB. In addition, users will never have to worry about running out of power with the PL90, as the USB connector also allows consumers to charge the battery without a separate power cord.

“We want consumers to enjoy the entire photographic experience through the PL90, with the ability to capture, connect, and share pictures instantly and even charge on the move,” said Sangjin Park, President of the Digital Imaging Business, Samsung Electronics. “In this fast‑paced world, we understand that our customers need to have these capabilities at their fingertips, and the PL90 puts this power in their hands. The PL90 is further evidence of the continued innovation behind Samsung cameras.”

Smart Features
The PL90 features Samsung’s new Smart Auto (Still & Movie) technology which enables consumers to capture the perfect picture in virtually any conditions. The intelligent Smart Auto function automatically adjusts the camera’s mode to instantly match the shooting environment. Whether the shot is being taken during the day or at night, in portrait or landscape, simply activating the capture button will ensure a beautiful and perfectly tailored image.

The innovative PL90 also features Samsung’s Perfect Portrait System which includes several modes to help users take better photos. With the Self Portrait function, users can step out from the behind the camera and know they will be in focus because the camera tracks the subject’s face and alerts the user with an audible noise when the subject is in frame. The Face Detection feature automatically detects and recognizes up to twelve different faces simultaneously, ensuring that the faces will be in clear focus, even when the subjects are part of a group photograph. The innovative Beauty Shot function allows users to adjust brightness and face tone, while also reducing flaws on all faces in a photo. The PL90 also incorporates Smile and Blink Detection features which automatically snaps a photo when the subjects are smiling and intelligently detects if the subject’s eyes were closed in the shot.

In addition, the PL90 features the intelligent and advanced Smart Album feature. Smart Album enables users to quickly locate pictures without trawling through every individual photograph by automatically managing content on the camera so users can search for images based on the date, time or even color.

For additional information regarding Samsung’s 2010 digital imaging product lineup, including press releases, video content and product images, please visit www.samsung.com/newsroom.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digita
l TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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