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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Eye On Marketing book cover. Photo provided by Rodney Washington Consulting. PRESS RELEASE: New Book Reveals To Professional Photographers How Easy It Is To Keep One Eye On Marketing

At the end of the day photographers are creative service professionals who earn their living by expressing their vision for their clients. Now there's a book that focuses on the need to get results quickly – 1 lesson, 1 action, 1 day at a time.

PRLog (Press Release) – Aug 06, 2010 – Eye On Marketing: 41 Days From Struggle And Confusion To Clarity & Profits - "Discover how easy it is to market your photography or creative service business from the inside - out in 6 weeks or less"

“It's the book I wish I had when I started my own photography business five years ago and it’s certainly one that pays the reader back in time, money and sanity”.

That's the claim made by Rodney Washington the books author, "It's actually more than a book, it's an actionable marketing and mindset resource”, written by a creative service professional for creative service professionals.

One thing the author is quick to point out that while the book's cover gives the impression that the contents is geared solely towards professional photographers, the advice and tips, referred to as "Get Into Action Checklists" can be appreciated and more importantly implemented by almost any type of small business owner or solo creative service professional.

"I understand the spirit of the creative service professional, it takes a tremendous amount of creativity and energy to come up with fresh ideas for our clients; coupled with the demands of servicing accounts all while juggling numerous administrative tasks only to realize that you must continually keep one eye on marketing if you want a steady flow of clients coming in month after month".

Considering what's going on with the economy at the moment it’s no wonder that small business owners are struggling and confused. Many professional photographers fall into one of two camps - either they don't know what to do -or- they don't take action because they're afraid to risk money that's not guaranteed to come back.

That's just the reality for many business owners at the moment.

My goal is to take some of the financial sting out of the decision making process by providing a real "roll up your sleeves and let's get rocking" kind of book.

Basically I wrote the kind of book I would like to read, something that wouldn't overwhelm the reader and something that didn't make you feel like you had to take days or weeks away from running your business or invest thousands of dollars trying to "figure out" the marketing piece.

“I wanted the book to be a quick and easy read, but more importantly actionable” and at approximately 168 pages it’s certainly that.

Each daily lesson is no more than four pages and concludes with a simple get into action checklist.

The book is currently selling for $19.97 but the author is making it available for $14.97 for limited time (in both print and digital format) until midnight, August 21, 2010. The book also includes a special three part audio training program and other bonuses.

Go to www.EyeOnMarketingSuccess.com/thebook to learn more.

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Eye On Marketing is a subsidiary of Rodney Washington Consulting, Rodney is a Creative Marketing Strategist and author of the book Eye On Marketing: 41 Days From Struggle and Confusion to Clarity & Profits. Rodney works with creative service professionals

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(First posted on Friday, August 6, 2010 at 13:54 EDT)

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