FUJIFILM Corporation (President and CEO: Shigetaka Komori) is delighted to announce that the award-winning FinePix HS10 has been crowned "European Super Zoom Camera 2010–2011" by judges at the esteemed European Imaging and Sound Association (EISA) awards.

Commenting about the award, EISA jury said: "Despite the huge 30x optical zoom range, which stretches from 24–720mm^*1, this camera's lens is comparable in size to a normal 18–55mm SLR kit lens and is as light as 730g^*2. This camera is an excellent choice for beginners, but there are also plenty of creative functions for the advanced photographer. Besides P/A/S/M exposure modes, the HS10 provides raw-format recording, a hotshoe, an ISO 6400 setting, Full HD video and a 3.0 inch tilting LCD – a camera that will be appreciated by photographers of any level."

1. Equivalent on a 35mm camera.

2. Including battery and SD memory card.