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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Sigma's 85mm F1.4 EX DG HSM lens. Photo provided by Sigma Corp. PRESS RELEASE: Sigma Corporation of America announces US pricing, availability of 85mm F1.4 EX DG HSM lens

Prime lens can be used on full-frame or APS-C cameras for portrait and low-light photography

Ronkonkoma, NY, Oct. 14, 2010 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce that the company’s 85mm F1.4 EX DG HSM lens is now available for purchase in the United States for the MSRP of $1,400 and the estimated street price of $899.

This large aperture, medium telephoto lens is optimized for use with full-frame, DSLR cameras and is especially ideal for portrait and low light photography. When used on digital cameras with an APS-C size image sensor, it effectively becomes a 127.5mm F1.4 lens.

“This lens is an excellent addition to our prime lens line-up and is a great performer for a variety of photographers. For the sports or photojournalist photographer, the Hyper Sonic Motor will keep up with fast-paced action sequences; the 1.4 maximum aperture provides the ability to work at high shutter speeds under low existing light conditions,” said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. “That same high-speed aperture is great for a portrait photographer who is looking to isolate details in their subject, with a pleasant, out-of-focus background. One-touch, full-time manual focus is perfect for the critical, professional photographer.”

The 85mm F1.4 EX DG HSM also contains one Special Low Dispersion (SLD) glass element and a glass mold element to offer excellent correction for all types of aberrations and to ensure superior optical performance. This lens is equipped with a rear focus system that minimizes fluctuation of aberration caused by focusing.

The Super Multi-Layer Coating reduces flare and ghost, even in backlight photography. The lens has a round, nine-blade diaphragm, which creates an attractive blur to the out-of-focus images, and comes with a petal-type hood to block out extraneous light. For digital cameras with an APS-C size image sensor, Sigma provides a dedicated hood adapter to expand the length of the lens hood and to block out extraneous light more effectively.

To locate an authorized Sigma dealer near you, visit our Where to Buy. To use Sigma’s Lens Finder Tool to find the best lens to suit your needs, visit Lens Finder. For information about Sigma Corporation of America, visit www.sigmaphoto.com.

About Sigma Corporation
For nearly 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,” with an emphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 50 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit www.sigmaphoto.com.

Specifications for the Sigma 85mm F1.4 EX DG HSM
Lens Construction 11 elements in 8 groups
Angle of view 28.6
Number of diaphragm blades 9
Minimum aperture F16
Minimum focusing distance 85 cm/33.5 in.
Maximum magnification 1:8:6
Filter size 77mm
Dimensions (Diameter x Length) 86.4x87.6 mm/3.4x3.4 in.
Weight 25.6 ounces
Corresponding AF mounts Sigma, Canon, Nikon, Sony/Minolta, Pentax
Pentax mount lenses cannot be used with SF series AF cameras.
Nikon and Pentax mount lenses do not have an aperture ring.
If the camera body does not support HSM, auto focus will not be available.
*The appearance, specifications, and the like of the product may be subject to change for improvement.

(First posted on Friday, October 15, 2010 at 11:23 EDT)

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