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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Ricoh's GXR digital camera, shown with optional APS-C sensor / 50mm equiv. lens module attached. Photo provided by Ricoh. PRESS RELEASE: Ricoh releases the second function enhancing firmware update for “GXR”

Tokyo, Japan, October 29, 2010—Ricoh Co., Ltd. (President and CEO: Shiro Kondo) released the second function-enhancing firmware update on November 1st, 2010 for its GXR range of high-performance compact digital cameras which were initially released in December 2009.

With the GXR system, the lens, image sensor, and image processing engine are all mounted within the camera unit instead of the body, creating a ground-breaking interchangeable unit system that utilizes a slide mechanism for attachment and removal.

Ricoh's function enhancing firmware updates are developed in response to opinions and requests received from a large number of customers via surveys submitted at customer registration time and other channels. This second update enables customers who already own a GXR to update their firmware to include the latest functions, thus making it possible for them to enhance the performance and usability of their cameras by adding new function and setting possibilities.

The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website.

<Enhanced Functions>

  1. Addition of “Screen Magnification Position Movement” when shooting
    The magnification position of the shooting screen display can now be moved together with the AF/AE target movement or macro target movement. Supported in both auto focus and manual focus modes. (Macro target movement is only supported on units equipped with macro mode.)

  2. Addition of 3 handy magnification ratios for the focus check function
    You can select the magnification ratio from 2:1, 4:1, and 8:1 in the shooting screen. Additionally, you can register the magnification function to the Fn1 or Fn2 key.

  3. Addition of “spot AF, macro AF area selection”
    You can choose from normal or pinpoint AF area size when Spot AF is selected or when shooting in macro mode. (Only spot AF is available when GR LENS A12 50mm F2.5 MACRO is used.)

  4. Addition of “ADJ key and Fn key registration function” when changing the aspect ratio
    You can now register the aspect ratio change function to the ADJ, Fn1 and Fn2 keys.

  5. Addition of “key custom setting initialization” function
    Key custom settings can be returned to their initial values.

  6. Addition of “My Setting delete” function
    You can return the registered settings in the My Settings BOX and mode dial to the initial values.

  7. Addition of “Shutter half-press confirm” function in the DIRECT screen
    You can confirm setting changes in the DIRECT screen by half-pressing the shutter.

  8. Exif2.3 support
    Exif2.3 is now supported.

  9. Addition of “Noise Reduction AUTO”
    You can now automatically adjust the noise reduction effects on the camera using the AUTO function.

  10. Macro AF Distance Limitation
    When macro shooting using the GR LENS A12 50mm F2.5 MACRO, you can now select the shooting distance (distance within which the auto focus can focus) from 7-14cm or 12-30cm to provide overlapping distance ranges.

  11. AF Acceleration
    The autofocus control drive system has been improved and accelerated. In association with this change, the AF mode (QK-AF and FR-AF selection mode) in the set up menu has been deleted. (When GR LENS A12 50mm F2.5 MACRO is used)

(First posted on Monday, November 1, 2010 at 10:42 EDT)

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