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Samsung's ST30 digital camera. Photo provided by Samsung Electronics Co. Ltd. Samsung ST30: Metal-bodied entry-level ultracompact
(Wednesday, January 19, 2011 - 10:30 EST)

Rounding out Samsung's digital camera announcements for the day, we have the new Samsung ST30 ultracompact.

Beyond its trim size, the body of the Samsung ST30 may stand out from its competitors for another reason. Where most entry-level cameras pinch pennies by opting for a plastic housing, Samsung has instead selected a metal body for the ST30. On the inside sits a ten megapixel image sensor, and on the front of the camera you'll find a Samsung-branded 3x zoom lens. The 28mm wide angle is useful, but with a relatively modest 84mm telephoto, fans of powerful zoom lenses will want to look elsewhere.

The Samsung ST30 should be available in the US market from March 2011. List pricing for the model has been set at around US$100. For more details, read our Samsung ST30 preview.

Samsung ST30
Samsung's ST30 digital camera. Photo provided by Samsung Electronics Co. Ltd. Click for a bigger picture!
Camera TypeUltra Compact
Model NumberNorth America: ST30
Dimensions3.2 x 2.0 x 0.7 in.
(82 x 52 x 17 mm)
Planned Price$100
Planned AvailabilityMarch 2011
Image Capture
Sensor Type0.33 CCD
10.10 megapixels
Aspect Ratio4:3
Image Preview / Review
Lens TypeSamsung Zoom Lens
3x optical zoom
Focal Length4.1 - 12.3mm (actual)
28 - 84mm (35mm equivalent)
Aperture Rangef/3.3 (wide) / f/5.9 (tele) - ???
Focusing SystemContrast Detection
White BalanceImage Sensor
Digital ZoomUp to 4x
File FormatJPEG
ComputerUSB 2.0 High Speed
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary
Product Bundle
Battery / Charger1 x Proprietary Lithium-ion rechargeable battery and charger
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
NotesSmart Auto, Perfect Portrait System (Face Detection, Blink Detection, Smile Shot, Beauty Shot, Self Portrait), Smart Album, Function Description, Photo Style Selector, Metal Body, Internal Battery Charging System, Digital Image Stabilization.
More Photos
Samsung's ST30 digital camera. Photo provided by Samsung Electronics Co. Ltd. Click for a bigger picture!
Samsung's ST30 digital camera. Photo provided by Samsung Electronics Co. Ltd. Click for a bigger picture!

Original Source Press Release:

Samsung Creates the ST30, the Ultra-Portable Camera for Great Shots Everywhere

Samsung innovation creates slim line and ultra-compact design to suit every occasion

SEOUL, Korea – January 19, 2011 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the new ultra compact camera, the ST30. The latest launch reinforces Samsung’s position as a global leader in design-led innovation to meet the needs of customers. The attractive and ultra compact model incorporates leading technology benefits, to capture great images wherever you go.

The ST30’s tiny size and compact design means it’s the perfect camera to drop into your handbag, or tuck away in your jeans pocket. With the ST30’s compact size, about the size of an average mobile phone, it’s the ideal camera to use when heading out to the latest party or to catch-up with friends. The ST30 features a unique design finished with a high quality metal body and whatever the color of your party outfit, the ST30 has a color to match it.

The ST30 provides great value by bringing together an attractive design with a set of market-leading features, providing great images on the move. The ultra compact model really packs a punch, with Smart Auto focus, an internal battery charging system, a 28mm lens and 3x power optical zoom, all contained within the camera’s fun-sized body. The additional image stabilization provides real value to your camera experience, preventing even the tiniest shake, resulting in sharp images no matter what your environment. The lens capabilities mean users can get more fun party moments in the frame while delivering a deeper perspective and the advanced 10.1-megapixel sensor provides sharp, crisp detail to make your images stand out from the crowd. The Smart Auto focus means the camera automatically captures the perfect shot, so you never miss an important moment during any social gathering.

“We know that not everyone wants a typically sized compact camera, and the ST30’s ultra compact body means you can make the camera experience a part of every aspect of your life, with a color to match every mood,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “The ST30’s tiny size means it is the ultimate in portability and can fit in small bags and be taken anywhere. It is further evidence of our commitment to be at the forefront of creating cameras which are not only fashionable and fun but deliver a high level of usability and image quality.”

Technology to prevent camera shakes
Whether you’re trying to get to the dance floor or capturing friends on the move, the ST30’s Digital Image Stabilization system stops even the tiniest tremble and enables user to take clear and sharp photos every time.

The perfect portrait at your fingertips through advanced face detection technology
The ST30 helps assure perfect images are captured, with innovative face detection technology, Red-eye fix and even next generation technology that detects facial blinking, so whether it’s bright disco lights or sunshine you can ensure eyes are open and ready for the perfect shot. The ST30 also evens out skin tones, erases blemishes and removes dark circles, so you can control the quality of your appearance in any situation.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.


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