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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Wingnut Announces Lo-Fi Photo App for the Mac and Windows Desktop


RALEIGH, N.C., Feb. 15, 2011 /PRNewswire/ -- Wingnut, LLC today announces the immediate availability of Lo-Fi, a retro photo effect application for the Macintosh and Windows desktop. Lo-Fi easily gives pictures the funky look of low end toy cameras.

"We made Lo-Fi look and feel just like a physical gadget so it would be fun and intuitive to play with," said Terence Tay, one of the creators of Lo-Fi. The other creator Asdiel Echevarria added, "If you can use a camera then you can use Lo-Fi!"

Lo-Fi turns digital photos into retro handmade snapshots. You can mix a wide range of effects from the film world, such as grain, colorful cross processing, lens blur, light leaks, and frames. All these happy accidents of film photography combine to give each photo its own quirky personality.

Lo-Fi looks and behaves like a gizmo you are holding and playing with. Anyone can immediately use it because it feels like a camera, not software. Drag a bunch of photos onto Lo-Fi, hit Shuffle, and you end up with a surprising variety of cool old snapshots. Then with the click of an analog button, you have shared your creations with friends through Flickr or Facebook.

Lo-Fi sells for $29 USD through the website www.lofiapp.com. Lo-Fi is a stand-alone application for Macintosh OS-X 10.5 and Windows XP or later operating systems.

If you "like" Lo-Fi on Facebook, follow us on Twitter or Flickr or sign up for our email newsletters, you could be one of 12 lucky winners of a free copy of Lo-Fi. The winners will be announced on Wednesday, February 16, 2011. Good luck!

About Wingnut
Wingnut, LLC specializes in simple products for photography enthusiasts. For more information, visit the web site www.lofiapp.com. Wingnut is a studio within Alien Skin Software.

Wingnut and Lo-Fi are trademarks of Wingnut, LLC.


(First posted on Friday, March 4, 2011 at 14:08 EST)

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