New Home Entertainment, Mobility, Digital Imaging, IT, and Home Appliance Products Deliver on Promise of Seamless Connectivity and Interoperability

NEW YORK -- (BUSINESS WIRE) -- Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today showcased its remarkable 2011 product line of TVs, notebooks, ultra-mobile tablets and players, cameras and more at the Samsung Experience. In addition, the company demonstrated a variety of interactive scenarios to bring to life its Nth-Screen vision for seamless connectivity and interoperability between devices.

“What makes them so impressive isn’t just stylish design and powerful features, but connectivity and interoperability. We call that our Nth-screen strategy. It means our devices work together to create new experiences, while letting people access content anywhere, anytime on any screen.”

“We have a truly impressive range of devices on display today across our product categories,” said Tim Baxter, President, Samsung Electronics America, Inc. “What makes them so impressive isn’t just stylish design and powerful features, but connectivity and interoperability. We call that our Nth-screen strategy. It means our devices work together to create new experiences, while letting people access content anywhere, anytime on any screen.”

Home Entertainment at the Edge of Wonder
As the leading brand in home entertainment, Samsung’s new line of devices showcases innovations and smarter technologies that bring the home entertainment experience to life. The living room is again becoming the social hub for the home and, in turn, Samsung is making smart TV and 3D more accessible in 2011. The company has 44 new HDTV models across LED, LCD and plasma categories, many of which are available now.

Nearly three-quarters of the 2011 home entertainment lineup offer Smart Hub, an easy-to-use interactive menu that puts search, Samsung Apps, a full Web browser and a recommendation engine in one convenient location. Samsung is also integrating other Smart features across the home entertainment line, including multimedia sharing across devices with AllShare and a hassle-free network setup with Samsung’s One Foot Connection. Samsung continues to see success with Samsung Apps, the world’s first HDTV-based applications store. Samsung Smart TVTM and Smart Blu-ray owners can now enjoy more than 200 free and premium apps in the U.S. and there are more than 400 apps available worldwide. Today, Samsung announced the availability of new apps from leading content providers, HBO GO and MTV Music Meter.

To make it even easier to search and discover new content, Samsung introduced a new QWERTY TV Remote with an LCD screen that puts control and functionality into the hands of the user. The multidirectional QWERTY TV Remote connects wirelessly with a Samsung Smart TV and features a full physical QWERTY keyboard. When one side of the remote is being used, Samsung’s intuitive features automatically disable the keys on the other side so consumers never need to worry about accidentally hitting any buttons. The QWERTY TV Remote is included with the LED D8000 and D7000 Series and Plasma D8000 Series. It is compatible with the LED series D6300 and up (sold separately)

Bringing rich, dynamic and immersive 3D entertainment home is easier in 2011. Samsung has included 3D features across 60 percent of its 2011 TV portfolio, with a wider range of models, screen sizes and price points. Experiencing full HD 3D at home is also more comfortable. Samsung introduced the world’s lightest active 3D glasses, weighing about one ounce, as part of the company’s new lineup of 3D active glasses.

As part of the company’s ongoing commitment to bring premium content to consumers, Samsung announced that its new 3D Starter Kit, which includes of two pairs of 3D active glasses, would also include Blu-ray 3D versions of DreamWorks Animation SKG's Megamind and the complete Shrek collection at no additional cost.

Samsung continues to lead the way in design innovation, with new breakthrough design philosophies and stunning form factors across the 2011 home entertainment portfolio. For LED backlit and Plasma TVs, new bezel designs allow consumers to enjoy more immersive TV viewing without distraction. Samsung’s new ONE Design ultra-slim bezel on premium LED TV models ‘liberates’ the picture so consumers feel like they are part of the action. The company’s new Plasma+1 design concept will be available across its entire Plasma TV line. Plasma+1 is a new narrow bezel design that adds up to one inch of viewable screen size over last year’s products without increasing the outside dimensions of the set.

Samsung’s commitment to design extends to its 2011 Blu-ray player and home entertainment system portfolio. Its 3S design philosophy – symmetric, slim and slot-in – creates sleek and functional form factors that delight users. The Blu-ray player line is led by the world’s slimmest Blu-ray player, the BD-D7500, measuring a slim 0.9-inch height. Similarly, Samsung is breaking new ground in the home entertainment system category with several CES 2011 Innovations Design and Engineering award winners. The award-winning line includes the world’s first 7.1 channel AV receiver system with Blu-ray playback, 3D viewing and Internet services in one integrated component.

Industry Leading Design for the Office and Home Office
2011 is a groundbreaking year for Samsung in mobile computing. The launch of the ultra-premium Series 9 notebook represents the company’s inspiration for mobile PC design and takes portability to the very edge of innovation. At just under three pounds and approximately half an inch thin, the Series 9 is crafted using Duralumin, a lightweight alloy normally used in advanced aircraft design that is more than twice as strong as aluminum yet just as light. The 13-inch Series 9 will be available tomorrow and the 11-inch will start shipping in April.

Samsung’s monitors, mobile computers and printers continue to be among some of the most sought after devices for both the office and the mobile worker. These models complete the Samsung ecosystem of smart devices that make connectivity and interoperability possible.

Going beyond the edge of the living room, 3D is entering offices, boardrooms and classrooms with Samsung’s first 3D monitors. The Samsung 3D LED backlit HDTV Monitor Series 9 and Series 7 double up 3D TVs and embody core design excellence with slim, sleek and functional form factors. Featuring Samsung’s proprietary 3D technology, the Series 9 and Series 7 monitors can up-convert 2D images into 3D in real time while maintaining the superior picture quality users have come to expect from Samsung. Featuring the latest Samsung Smart features, the Series 9 and Series 7 monitors also have integrated access to Smart Hub and ConnectShare movies.

New in 2011, Samsung unveiled Central Station, a solution that allows users to connect their mobile PC to a full-size 23 or 27-inch monitor without cords or a docking station. By simply plugging a USB wireless connector into the laptop’s USB port, the display will sync up with the PC up to three feet away.

New Digital Imaging Products Ignite Passion Through Connectivity
As one of the fastest growing brands in the digital imaging space, Samsung has achieved success through the introduction of products that speak to consumer passions. The 2011 product portfolio builds on this and several models include smarter features that help make it easy to connect and share images.

Connectivity is a critical piece of Samsung’s broader Nth-Screen strategy in 2011 and cameras are no exception. The new SH100 compact digital camera offers built-in Wi-Fi support so that users can instantly upload pictures and HD video to social networking sites or email files straight from the camera to family across the world. It also allows users to stream images and HD video wirelessly to other connected devices, like a TV or notebook.

Interoperability between devices is another critical pillar of Samsung’s Nth-Screen strategy. With the SH100, the Galaxy STM smartphone becomes a remote viewfinder and remote control, giving users the ability to preview a photo, control the zoom and snap a picture wirelessly directly from the phone. Samsung further leveraged its experience with smartphones to develop the highly-intuitive Smart Access user interface (UI) for all its compact cameras. Smart Access allows users to drag, click and control app-like icons by easily flipping through photos and enables users to control many of the camera’s advanced features.

The flagship NX Series continues to redefine the Compact System Camera space. Featuring the first mirror-less, interchangeable lens with an APSC sensor, three-inch AMOLED screen and intuitive UI, the NX10 put an easy to use yet premium camera into the hands of photography enthusiasts. The NX100 added the unique i-Function system, which further enhances ease-of-use by providing access to the essential controls right on the lens and expanded the range of creative possibility for owners. To enhance the NX Series, Samsung has brought another five new lenses to consumers in 2011. Each is compatible with the i-Function system and delivers a variety of high-quality finishes and effects for all types of photographers.

Galaxy Family Adds Ultra-Mobile Devices With Style
Rounding out the portfolio of connected devices, Samsung is introducing the Galaxy Player, the first of a new category of Android-based ultra-mobile devices. Part of the popular Galaxy Family which also includes the Galaxy S and Galaxy Tab devices, the Galaxy Player features a large 4-inch or 5-inch screen and is the ideal device to enjoy games, music, videos, social media and eBooks – without monthly service fees.

The 4” and 5” players weigh just five and seven ounces, respectively, but also deliver powerful features that make it easy to connect to a variety of content and services through the built-in Wi-Fi. The Galaxy Player is a perfect tool to enjoy VoIP calls over Wi-Fi with embedded Skype (on the 4-inch model) and Qik applications (on both models). Video-conferencing is seamless with a built-in microphone and speaker that provide a comfortable and natural experience.

Both Galaxy Players are the only Mobile Internet Devices with Google certification, giving them access to over 100,000 Android applications via Google’s Android Marketplace. Web surfing is easy on the Galaxy Player, which features support for Adobe Flash 10.1, to limit frustration when browsing online.

For more information and images of the 2011 Samsung product portfolio lineup, please visit www.samsungusanews.com.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.