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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

ADOBE.GIF PRESS RELEASE: Adobe Releases Photoshop Touch Applications for iPad


Tablet Apps that Interact with Photoshop CS5 Now Available in Apple App Store

SAN JOSE, Calif. -- May 10 -- Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Adobe Photoshop Touch apps -- Adobe Color Lava, Adobe Eazel and Adobe Nav -- for Apple iPad in the Apple App Store. These three apps from Adobe were developed using the Photoshop Touch Software Development Kit to demonstrate the potential for new interaction between Photoshop and tablet devices.

Adobe Color Lava for Photoshop, Adobe Eazel for Photoshop and Adobe Nav for Photoshop unite the fun and interactive experience of touch devices with the power and precision of Photoshop by enabling users to create custom color swatches, paint directly onscreen and drive popular Photoshop tools from tablet devices. These applications take advantage of the iPad's touch screen for a truly immersive, tactile, on-the-go experience and expand upon inroads made by Adobe in the mobile and tablet market initiated with Photoshop Express, Adobe Ideas and Adobe Connect Mobile.

Photoshop is a part of the recently announced Adobe Creative Suite 5.5 product family, enabling designers and developers to create for popular and emerging smartphone and tablet platforms. Current Photoshop CS5 owners can download a free update to enable new interaction between Photoshop and tablet devices.

Initial industry feedback for the Photoshop Touch applications has been overwhelmingly positive; in a First Look review by Macworld, Lesa Snider says that "By having nothing between you and your artwork, you can focus on creating in the purest sense." Snider also notes the excitement for the new Photoshop Touch SDK, saying, "I have no doubt developers will be burning the midnight oil to push the envelope of this new technology and create other useful Photoshop integrated apps."

The Photoshop Touch SDK makes development possible on numerous devices, including iOS , Android and BlackBerry PlayBook . Utilizing the SDK, developers will have wide access to Photoshop functionality with the freedom to innovate and create new apps or add capabilities to existing ones. Adobe has already engaged with a number of developers to incorporate tablets and other devices into creative workflows that empower Photoshop users in new and groundbreaking ways.

Photoshop Touch Extends Creative Processes

• Adobe Color Lava allows creatives to use their fingertips to mix colors on the iPad, creating custom color swatches and themes to transfer back into Photoshop.

• Adobe Eazel takes advantage of cutting-edge painting technology by letting digital artists create rich realistic paintings with their fingertips and introduces a new kind of interaction between "wet" and "dry" paints. These paintings can then be sent directly to Photoshop CS5 for compositing or for taking the artwork further.

• Adobe Nav increases workflow efficiency by letting users select and control Photoshop tools using the iPad as the input surface, customize the toolbar, browse and zoom in on up to 200 open Photoshop files or easily create new files.

• Adobe Photoshop Touch Software Development Kit enables developers to build tablet applications that interact with Photoshop from Android, BlackBerry PlayBook and iOS devices.

John Loiacono, Adobe senior vice president and general manager, digital media solutions, noted, "Tablet devices are destined to become part of creative workflows and these companion Photoshop applications are just the first indications of the creativity we can expect from Adobe and our developer community. With our Touch SDK, we are going to see some astonishing new ways to keep Photoshop at the heart of the creative process no matter what the device -- desktop computer, Android tablet, BlackBerry PlayBook or iOS device."

Videos on Photoshop Touch SDK and Applications

Introducing the Photoshop Touch SDK

Photoshop CS5 Interaction with Tablet Devices

Adobe Color Lava for Photoshop CS5 In Action

Adobe Eazel for Photoshop CS5 In Action

Adobe Nav for Photoshop CS5 In Action

Videos on Developers Using the Photoshop Touch SDK

DI Magazine Uses Photoshop Touch SDK to Enhance Digital Publishing Experience

Developer Shawn Welch's Remote for Adobe Photoshop Application

Pricing and Availability

The Adobe Color Lava, Adobe Eazel and Adobe Nav applications for Photoshop are immediately available through the Apple App Store. Pricing for the applications is $4.99 for Adobe Eazel, $2.99 for Adobe Color Lava and $1.99 for Adobe Nav.


(First posted on Tuesday, May 10, 2011 at 14:55 EDT)

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