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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

SoftColor's logo. Click here to visit the SoftColor website! PRESS RELEASE: SoftColor Automata 1.0 - Smart and Agile Image Editing Workflow Automation

JOENSUU, Finland (June 09, 2011) - SoftColor Oy today announced the immediate availability of Automata 1.0: a workflow automation software for advanced color correction, image editing and color management. Automata works independently on the background and can work with multiple simultaneously workflows.

"We wanted to develop a hassle-free image editing workflow automation software," said Petri Piirainen Co-Founder of SoftColor Oy. "Today Automata makes it simple and easy for anyone to get daily image editing tasks done."

Automata can have unlimited number of different workflows and it has support for file logistics operations. It loads automatically new and changed image files from the input folder and after processing it saves images to the output folder. Automata has a lightweight single window graphical user interface. Automata uses nondestructive layer based processing for color and image adjustments. This gives to the end-user a full control to tune automatic correction adjustments.

The core of Automata's workflow automation is SoftColorÕs in-house developed spectral illumination detection algorithms which makes it possible to teach the computer to think about colors like a human being. For the end-user this gives an automatic and fully customizable solution to fix white balance, exposure and contrast problems.

Automata can use third-party applications or shell scripts for pre or post processing images inside its workflows.

Automata has support for standard ICC profile based color management. Automata can convert and render between different color spaces, for example conversion from RGB to CMYK.

Automata reads multiple digital image and camera RAW-formats. It saves edited image to JPEG, TIFF, PNG, BMP and PSD formats. If PSD format is used are original and edited images saved into same file as separate layers.

Pricing and Availability:
Automata 1.0 is available immediately for $199 (USD). More information, as well as a 30-day fully working Automata trial, can be found online http://www.softcolor.fi/automata/

System Requirements:
Automata requires any PC running Windows XP or later Microsoft Windows version and 42MB hard disk space.

Download Link for Automata Trial Version:

About SoftColor Oy:
SoftColor Oy is an independent software company based in Joensuu, Finland. We're focused on developing color correction, image editing and color management software. SoftColor Oy was founded in 2005.


(First posted on Friday, June 10, 2011 at 14:28 EDT)

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