PRESS RELEASE: Pic2go Partners With One Media Marketing To Release A New Photo Tagging Product
New photo tagging solution integrates social media and experiential marketing to drive measurable engagement and impressions
LOS ANGELES, CA, August 11, 2011 /24-7PressRelease/ -- Pic2go, LTD. has partnered with ONE MEDIA Marketing to release its Social Media Photo-Marketing product for brands, social media, experiential marketing and event marketing companies in the United States. Pic2go enables marketers to socially amplify offline consumer interactions via online consumer engagement.
ONE MEDIA Marketing was selected as Pic2go's Lead U.S. Partner due to ONE MEDIA's extensive experiential marketing expertise, insight and industry relationships. "We were attracted to Pic2go as a partner because of their innovative integration of a traditional event engagement and social media, noted Ray Dennis, Founder, ONE MEDIA Marketing...."Pic2go has transformed what is typically an event engagement activity into a global brand awareness tool with the potential to drive hundreds of thousands of on-site and post event impressions."
Pic2go uses proprietary photo tagging barcode technology to automatically post branded photos of event attendees to their Facebook walls', with their permission. This is a unique photo-activation product for marketers in need of a flexible, scalable, innovative cost-effective solution. Pic2go is self-contained and there's no need for special photography equipment or trained operators. Furthermore, marketers can easily track event attendees that participate and "Allow" the Pic2go app access to their Facebook accounts for up to six months following their event. The average opt-in rate for Pic2go is 52.2% and Pic2go participants are also prompted to "Like" the marketers' Facebook Fan Page.
Pic2go is already a proven consumer engagement solution for Beauty City, Lady Speed Stick, Materna, Samuel Adams and Veet and offers multiple Facebook-integration points:
- Facebook Fan Acquisition
- Branded Photos of Participants
- Automatic Facebook Album Generation
- Fully Customizable Album Titles, Digital Collateral, Copy & Links (Facebook & External)
- Detailed Reporting (Includes the aggregate number of potential Facebook exposures)
"We recently used Pic2go at our Samuel Adams beer event and I'd highly recommend the solution because it helps to virally reach the friends-of-friends of our target audiences. It's a great solution for new product launches..." Sharon Beigel, Brand Manager, Tempo Beverages"
If you'd like more information about this topic, or to schedule an interview with Ray Dennis, please e-mail [email protected]
About Pic2go, LTD.
Pic2go's social media photo-marketing solution integrates consumers' real-life experiences with their social media presence. Established in 2010, Pic2go is committed to providing marketers with a valuable solution for leveraging offline activations through social media. Founded as an Israeli startup with a growing global network of partners, the Pic2go solution is now being used by leading international brands and marketing agencies. For more information: http://pic2go.com
About ONE MEDIA Marketing Established in 1996, ONE MEDIA Marketing is a strategic marketing and media consultancy specializing in integrating social media and experiential marketing. ONE MEDIA has developed innovative consumer marketing solutions for some of the world's leading brands, television networks and studios. The firm engages target audiences across digital, mobile, live events and traditional media landscapes. For more information visit: http://onemediamarketing.com
(First posted on Friday, August 12, 2011 at 13:24 EDT)